Decor October 2020

Can you give information about your new products?
Which products are the people looking for in this
period?
Our foreign customers tended to more economical
carpets for online sales. But sales of other qualities
continue to a certain extent. Customers prefer more
pattern and color harmony as well as economical
carpets. As the carpet culture is more dominant
in the domestic carpet market, acrylic products
are preferred. At the same time, decorative products
are up to date. With our Prestige Halı brand,
we make acrylic, custom-sized hallway rugs and
digitally printed carpet collections for our domestic
customers and offer up-to-date colors and patterns
to our customers.
Can you give information about the developments
in export studies?
Başaran Halı is a brand which exports 80 % of its
production to various countries over the world and
focuses on customer satisfaction and quality in the
sector. We are going on exporting many countries
such as USA, Canada, Saudi Arabia, Dubai and Europe.
In 2021 we will continue to work with new investments
by targeting the product and quality variety.
What are your studies and thoughts about online
sales? How is the carpet sector about this topic?
An increase occurred in the online sales all over the
world after pandemic. Now it shows growing signals
about the online sales in USA and Europe markets.
In Turkey there is an increase on online carpet
market. I think this increase will be more in the next
years. We continue the studies about infrastructure
of online sales and plant to begin to sell in 2021.
What would you like to add last?
Our company will be a sought-after brand in the
sector without compromising its vision and stability.
As Gaziantep, we produce 70% of the machine
carpet production in the world. I believe that as long
as we can maintain our innovative and competitive
structure with common sense, we will maintain this
leadership and our success.
September - October 2020 • DECOR
27