ESTETICA Magazine USA (4/2020)

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HAIR: Mirza Batanovic, US Style Director PHOTOGRAPHY: Evan Duning ALOELITE Two NEW Blonde Bombshells join the award-winning Eufora lightener family. 9 Level Blue Lightener 9 levels of ultra-lightening lift with foils or a cap Freestyle Clay Lightener 6 levels of consistent and even lift for foil free techniques WITH Nutrient rich formulas feature Aloe Vera, Hydrolyzed Wheat Protein and Creatine to enhance moisture and provide unsurpassed protection. © Eufora International • Vista, CA 92081 • 800-6-eufora • www.eufora.net
editorial There are moments in life when it is necessary to question everything, rethink our path, and focus on adapting in the best possible way to new circumstances. Taking refuge in immobility and waiting for better times to come is usually a bad idea. It is in critical times like the ones we live in for two concepts as important as ‘perspective’ and ‘readiness’ to take on great relevance. Perspective to detect what no longer works and identify ideas that serve to reinvent our business, bearing in mind that all too often we can’t see the forest for Goldwell 2021 Essentialism Collection Hair color: Salomé de Wet Hair styling: Daniel Martin Photo: Ralph Mecke Make-up: Jochen Pahs Styling: Ingo Nahrwold the trees. And readiness to be able to get going on a transformational process, quickly understanding and responding to change in the most creative and effective ways. If <strong>2020</strong> has something positive to offer us, it is the notion that persisting in the monotony of our routines and the same way of doing things no longer works. In times like these, we have to come to the conclusion that the rules of the game are changing and that what we were doing to make our businesses successful may no longer As John F. Kennedy said, “When written in Chinese, the word crisis is composed of two characters – one represents danger, and the other represents opportunity.” suffice: in the world destined to emerge in 2021 it will be of vital importance to be able to include some added value to everything we do. Doing something more and distinguishing ourselves from our competition may seem to be a trivial detail in the beginning... but make a big difference in the end. It is said that a crisis can often be an opportunity in disguise – within each of us is the power to bring out the best in ourselves, to embark once again on the adventures of life, and navigate with determination the new reality bound to arise post-Covid. This is what many of the most prominent leaders in hairdressing with whom we have had the good fortune to connect with over recent months have done and continue to do: hairdressers by nature know how to adapt to change and force themselves to evolve constantly... and that is precisely what we must do again now more than ever before. Sergi Bancells sergi@esteticamagazine.com News, updates, and inspiration at www.esteticamagazine.com
Page 1 and 2: COLOR BREAK - PRINTING INKS USA Cya
Page 6 and 7: NEW FIBRE CLINIX Our most advanced
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Page 11 and 12: Getty Images Beautiful Gents Robert
Page 13 and 14: Photos: Getty Images Bradley Cooper
Page 15 and 16: Dissmilis Flying Solo by Lisa Lobos
Page 17 and 18: Nieves Almaraz, Wahl Educator Dana
Page 19 and 20: Best of USA “Turbulent times refl
Page 21 and 22: Best of USA Choose a palette and de
Page 23 and 24: Best of USA “The female of the sp
Page 25 and 26: Hosted by Kao Salon Division on Oct
Page 27 and 28: Advertorial show the world your vis
Page 29 and 30: Advertorial so many ways to shine R
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Best International Avant-Garde Coll
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International Artistic Team of the
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International Hairdresser of the Ye
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International Hairdresser of the Ye
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COLORS SPEAK A NEW LANGUAGE Adverto
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“The future may be uncertain, but
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Patricia (above) and Mustafa (below
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Eufora Oribe BaByLissPRO From color
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Salvatore Fodera CHAIRMAN & CEO OMC
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Highlighted in this spread is Zazu
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When finishing men’s hair the key
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“Style customization, style mappi
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Color wow! Do you want to know the
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Estetica n. 4/2020 ad index EDIZION
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ESTETICA Magazine USA (4/2020)

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