ESTETICA Magazine USA (4/2020)

Eufora Oribe
BaByLissPRO
From color to care, from styling to hold
Nowadays men can rely on a variety of products for specific uses, starting with cut, color, care, and styling
services that can then be maintained at home following a consultation with their trusted salon professoinal.
As always, it is important to start with a healthy scalp. Nioxin Scalp Recovery Purifying Exfoliator helps
normalize a flaky scalp and is the perfect pre-shampoo treatment. A burst of cooling mint also eases the scalp
and provides a powerful scrubbing sensation. It’s scalp care you can feel. Pair it with Scalp Recovery 3 step
system to prevent dandruff recurrence, or with a System Kit for thicker, fuller-looking hair. Goldwell’s Men
Reshade can help keep greys away with a color service as easy as shampooing – quick and discreet! Once the look
is perfected in the salon, keep it tweaked at home with the styling products your salon pro recommends.
The residual minimalist will appreciate Ecru New York’s Air-Dry Foam designed for wash and go hairstyles
and is the perfect complement to these looks and lifestyles of men who typically don’t like products.
R+Co Motorcycle Flexible Gel is perfect for those seeking versatility. Apply to wet hair for controlled hold, or use
on dry hair for piecey hold and separation. Hair will be guaranteed high definition without heavy buildup.
For a softer touch to short cuts and long layers alike, Oribe Rough Luxury Soft Molding Paste is an ultra-pliable
molding paste that smoothly slips through hair before taking hold for definition, texture and shine. Eufora boasts
an entire of line products called Eufora Hero for Men and recommend starting out with their Grooming Cream
because it can be easily cocktailed with other products and can even be used to tame beards! Moreover, the Eufora
exclusive ProAmino Peptide Complex provides wear-in treatment benefits to keep scalp and hair healthy.
MVRCK
Schwarzkopf Professional
Andis
Above: OSiS+® DUST IT® Mattifying
Volume Powder for long-lasting rough
& matte results. Right: NIOXIN Scalp
Recovery Purifying Exfoliator is a
biodegradable exfoliation treatment.
Nioxin
American Crew
Wahl Professional
For a strong and wild finish, turn the head upside-down and apply Schwarzkopf Professional
OSiS+® Dust It Mattifying Volume Powder like salt and pepper and distribute onto the roots.
American Crew Founder, David Raccuglia notes, “Men are choosing a more versatile range of styles
than ever before, including the laid back, longer and natural shapes.” Fiber Cream is designed for:
firm meets flexible. “With Fiber Cream, we are offering our consumers more flexibility to create
the styles that are fresh, authentic, and true to themselves.” Indeed, Fiber Cream combines
mobility with control for defined texture and flexibility for longer lengths. MVRCK Dry Paste offers
medium hold and a matte finish to add volume, enhance texture and create sculpted styles. Ideal for
thinner hair, it contains a blend of clays, safflower oil and body-building ingredients to give hair a
lightweight, gritty texture. Bonus: an energizing agave citrus scent!
products
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