ESTETICA Magazine USA (4/2020)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
“The future may<br />
be uncertain, but one<br />
thing is certain for<br />
sure; that one may<br />
take my work away<br />
but no one can take<br />
away my PASSION.”<br />
Larisa Love<br />
“<strong>2020</strong> is the year that<br />
has made all of us<br />
uncomfortable. It’s<br />
the year we all grow,<br />
whether we like it or not.”<br />
Mark Bustos<br />
,<br />
LARISA LOVE<br />
Joico Brand Ambassador @larisadoll<br />
Larisa had a particularly rough time of it, getting knocked off her feet –financially, emotionally, and artistically– by the drastic<br />
pandemic measures before she even started. “The month Covid hit California is the month I was supposed to open my new<br />
salon location,” she shares. “I had built it out for two months & it was beautiful and ready to work in. Then we got shut down!”<br />
“I’m not going to lie, saying that I was strong throughout it all,” she confided, “I definitely had my moments of sadness & sorrow<br />
but I knew sulking in it wouldn’t do me any good. So what did I do? After crying & screaming at why this was has happening to me,<br />
I realized it’s happening to all of us!” This was her “Eureka” moment. “I decided that, if I can’t be with the world at the moment,<br />
then I wanted to share with the world,” she realized, opting for solidarity. “I wanted to use my platform to the best of its ability.<br />
So with the extra time that I had I decided to create new techniques and share them with others to get re-inspired. I have been<br />
non-stop educating, from doing ‘lives’ with Joico to posting all of my methods & techniques on my platforms.” “I am doing more<br />
education now than I ever have ever done before,” she claims, “Trying to inspire salon pros so they can inspire others. It really is a<br />
domino effect that I’m proud to be a part of!”<br />
MARK BUSTOS<br />
NYC Hairstylist/Founder #BeAwesomeToSomebody @markbustos<br />
This co-owner of 2 hair salons, My Darling Ivy in NYC and the Silver Vine Room in Summit, NJ, found himself facing a<br />
mandatory shutdown from March 14-June 22. During this time, he and his partners were preparing for an unforeseeable reopening.<br />
“We were given mandatory guidelines to keep our clients and staff safe upon re-opening. Besides the required PPE,<br />
we also added a Hepa-14 air filtration system that sanitizes the air every 30 minutes. Every night, we set an oxidation mode on<br />
the machine that also sanitizes the entire space including all surfaces from floor to ceiling.” Then, since re-opening, business<br />
has had its ups and downs, including reduced traffic and overall fewer visits even by reliable regulars. “In order to counter our<br />
deficit, I’ve rolled out a new client referral program that entails any client who refers a new, full-price client will be awarded<br />
credits that can be accumulated and redeemed toward future services performed in-salon only.”<br />
people<br />
69
Change language