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8<br />
From The Editor<br />
Welcome IBIA!<br />
Uncertainty prevails in every business. The weather is very<br />
cloudy. We are all surrounded by dangerous risks and opportunities.<br />
Shall we plan to exhibit in a vitally important fair to<br />
be held in a few months or not? What if we plan and spare<br />
money and time for it but it is cancelled? What if we plan not<br />
to participate in it but it is held on time with success and our<br />
competitors are there?<br />
Editor<br />
Mehmet SÖZTUTAN<br />
mehmet.soztutan@img.com.tr<br />
What about keeping the right direction in manufacturing and<br />
adapting ourselves to ever-changing market conditions? For<br />
every industry the long-term prosperity in business is rare<br />
and decreasing. Not least in the sleep products sector where<br />
organizations must continually ensure that they adapt to<br />
industry trends and anticipate the ever-changing needs and<br />
expectations of consumers to remain successful.<br />
The manufacturers have bigger problems. They need the best<br />
technologies and best materials to produce the best products<br />
to survive amid harsh competition. As is known by almost all<br />
world, Turkey’s economy is a shining star of the last decades<br />
especially in the sleep products industry along with some<br />
other leading industries.<br />
A new association was born in this emerging economy titled<br />
IBIA, International Bedding Industry Association, with an<br />
aim to collect sleep product and technology suppliers under<br />
one roof. The management is very strict on accepting reliable<br />
and powerful members. I believe it will function very well<br />
and help manufacturers worldwide to be more competitive.<br />
Congratulations IBIA, welcome to our world!<br />
I wish a very good new year for all!
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