Boxoffice Pro Q1 2021
Boxoffice Pro is the official publication of the National Association of Theatre Owners.
Boxoffice Pro is the official publication of the National Association of Theatre Owners.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Industry NATO<br />
accumulated a reserve fund that was<br />
quite large for an organization of its size.<br />
As a benefit to existing members and to<br />
attract new members, NATO announced,<br />
pre-pandemic, that it would suspend<br />
dues payments for fiscal year 2020–21.<br />
A pretty nice deal, but the deal has not<br />
been the driver. The vast bulk of new<br />
membership has come as a result of the<br />
pandemic and NATO’s response to it.<br />
And NATO’s response to the pandemic<br />
and all its attendant issues was not<br />
possible without that robust financial<br />
reserve, without the active engagement<br />
of a large, diverse, unified membership.<br />
Theater owners’ stories, told in hundreds<br />
of media interviews month after month,<br />
making personal their plight and their<br />
value to their communities, and told to<br />
congressional staff in districts across<br />
the country, helped make those various<br />
relief measures a possibility. Members<br />
embracing the CinemaSafe protocols and<br />
members working with the NATO regional<br />
associations got theaters reopened, lifted<br />
onerous restrictions, and got grants to<br />
keep going.<br />
NATO’s response to the<br />
pandemic and all its<br />
attendant issues was not<br />
possible without that robust<br />
financial reserve, without the<br />
active engagement of a large,<br />
diverse, unified membership.<br />
We’re not done. We will continue to<br />
lobby the Small Business Administration<br />
to make sure the Shuttered Venue<br />
Operators Grants are administered<br />
fairly; we will continue to lobby<br />
states and localities to allow theaters<br />
to reopen when it is safe to do so,<br />
without discriminatory provisions or<br />
unreasonable capacity caps; we will<br />
continue to lobby the studios to provide<br />
movie product and to return to prepandemic<br />
windowing models when the<br />
business returns to normal.<br />
We will continue to do this and more<br />
for you. But we can’t do it without you.<br />
Patrick Corcoran is the Vice President &<br />
Chief Communications Officer at NATO<br />
THE<br />
COMPANY WEBEDIA GROUP<br />
Like you, we like results:<br />
With our low risk flexible<br />
pricing, we'll give you<br />
access to our Boost<br />
ticketing solution at no<br />
upfront cost. When your<br />
online ticket sales receive<br />
a boost, everyone wins.<br />
Send an email to Scott.Hanlon@boxoffice.com to learn more<br />
14 <strong>Q1</strong> <strong>2021</strong><br />
12-14_NATO.indd 14 15/02/<strong>2021</strong> 15:10
Change language