Boxoffice Pro Q1 2021

Industry CHARITY SPOTLIGHT
CHARITY
SPOTLIGHT
Variety of St. Louis
Studio Movie Grill
Variety – the Children’s Charity
Cineplex Supports Food Banks
Canada
This past holiday season, Cineplex was
proud to support Food Banks Canada.
By donating $1 from every order of food
delivery and select films on the Cineplex
Store for the entire month of December,
Cineplex helped provide over 80,000
meals to families in need. Cineplex
employees also contributed by raising over
$1,700 internally for the cause.
Studio Movie Grill Celebrates the
Season
A little thing like a pandemic was not
stopping two Studio Movie Grill locations
from spreading Christmas cheer. Cory
Brazelton, general manager at the chain’s
Seminole, Florida, location, spearheaded
efforts to participate in the Seminole
Lake Rotary Club’s Red Sled Initiative,
filling a sled with gifts for foster children.
And while SMG’s Rocklin, California,
location didn’t have the 50,000 guests
they had in December 2019 to help their
annual toy drive along, manager Elaina
Newport and her team didn’t stop until
over 150 children had items from their
wish lists. For their toy drive, SMG’s
Rocklin location worked with Foster
Hope Sacramento and Child Advocates
of Placer County, the latter of which also
received a $1,000 donation, thanks to
Newport’s tireless efforts.
Variety – the Children’s Charity
Thank you to everyone who helped
Variety – the Children’s Charity raise
more than $21,000 during its Virtual
Walk, Run & Roll. Your donations helped
provide vital equipment, services, and
experiences to kids throughout the United
States who live with special needs or are
disadvantaged.
Variety of St. Louis
Variety of St. Louis enlisted two designers
to devise and 3-D-print a handlebar
adaptation specifically created for eightyear-old
Maeve Boatman. Maeve has
split hand and split foot syndrome, a rare
physical disability occurring in about 1 in
90,000 births that leaves her hands with
just one gripping finger that she’s able to
use to hold on to traditional handlebars.
Covid-19 made Maeve’s need for a better
bike apparent. With schools out and
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