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On Screen WE ARE PARABLE EXPERIENCE OVER EVERYTHING For U.K.’s We Are Parable, Screenings Are More Than Just Movies BY REBECCA PAHLE 76 Q1 2021 76-80_We-Are-Parable.indd 76 15/02/2021 15:29
Left: We Are Parable co-founders Anthony and Teanne Andrews at a January 2020 screening of Queen & Slim, which featured a Q&A and a poetry reading “That’s something that is truly so rare and so precious. And I think the more that we can create those connective threads in our audience, the better cinema will become.” When British exhibition pros Anthony and Teanne Andrews hosted their first screening in 2013, they had no thoughts that their one-off event—born of a shared love for Coming to America—would turn into an actual business. Certainly, that said business might throw them into the same sphere as Spike Lee was beyond imagining at the time. And yet eight years later, the Andrewses’ We Are Parable has become one of the most exciting companies in the U.K. exhibition space, crafting innovative events that celebrate Black films, Black filmmakers, and Black audiences. The core of We Are Parable’s philosophy can be found in that very first event, held at the Stratford East Picturehouse in London. “We just wanted to see one of our favorite films on the big screen,” recalls Anthony Andrews. Not content with bringing Prince Akeem back into a theater and calling it a day, the duo began to think of ways they could communicate their love of the film to moviegoers who hopefully felt the same way. The idea to add in a “few visual cues” that fans of the films would quickly recognize “snowballed,” Andrews says, into a re-creation of the fictional kingdom of Zamunda in the theater, with craftspeople and other vendors from the African diaspora, dancers and musicians, and—of course—rose bearers in attendance. Special touches like these “elicit an emotional response from our audience,” says Andrews. In an age when classics can be rented for a few bucks on streaming platforms, We Are Parable has found success in adding a “little bit novel, a little bit avant-garde” edge to their screenings—thus creating a “connective thread” between audience members who recognize and appreciate the same references. “That’s something that is truly so rare and so precious. And I think the more that we can create those connective threads in our audience, the better cinema will become.” We Are Parable’s approach reflects a truth that exhibitors have understood since the first days of cinema: that moviegoing is a communal experience. Following the success of their Coming to America screening, We Are Parable built similar experiences around other films, like Love & Basketball (giving U.K. moviegoers “the all-American experience,” Q1 2021 77 76-80_We-Are-Parable.indd 77 15/02/2021 15:29
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A difficult year for our entire ind
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Q1 2021 CONTENTS 48 The 10 Most Imp
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NC1201L1-A Special Pricing Promotio
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Executive Letter LIGHT AT THE END O
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NATO 12 | Charity Spotlight 16 | Gi
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local officials to consider allowin
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A MESSAGE FROM THE WILL ROGERS MOTI
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GIANTS OF EXHIBITION The Top 50 Dom
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industry GIANTS OF EXHIBITION SPONS
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Boxoffice Pro Q1 2021

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