Boxoffice Pro Q1 2021

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Industry BIG DATA NEW BEGINNINGS As Theatrical Exclusivity Windows Shrink, Cinema Owners Look at the Potential Impact of Streaming on Their Bottom Line BY LARRY ETTER & RADESH PALAKURTHI, PHD, MBA 34 Q1 2021 34-38_Streaming-Vs-theatrical.indd 34 12/02/2021 12:57
Does streaming finally spell the end of cinema? It is the question many theatrical exhibition professionals are asking themselves with greater urgency, thanks to a newly shortened theatrical exclusivity window and studios rushing to get their films on home entertainment platforms as quickly as possible during the coronavirus pandemic. Driven by these concerns, a team from the University of Memphis Kemmons Wilson School of Hospitality and Resort Management, under the leadership of Radesh Palakurthi, PhD, MBA, and commissioned by Larry Etter, director of education for the National Association of Concessionaires, compiled research on audiences’ streaming and moviegoing preferences and habits to determine the potential impact of streaming on moviegoing. Palakurthi enlisted the support of Qualtrics, a globally recognized survey facilitator, to assist in the study. The survey was performed in 2019, before Covid-19 shutdowns, allowing for a fair comparison between streaming and moviegoing. The survey offered 35 statements comparing streaming services with movie theaters on a 5-point Likert Scale (1 = strongly agree to 5 = strongly disagree). A factor analysis was used to reduce the 35 statements to core constructs for in-depth study. There were 420 usable responses (as determined by Qualtrics). The demographics of the qualified respondents were as follows: Respondent Demographics Age distribution of respondents (% of total) Respondents by race (% of total) 25-34 White 35-44 Black 18-24 Asian 45-54 Other 55-64 0 10 20 30 40 50 60 70 65+ 0 5 10 15 20 25 30 35 Annual household income of respondents (% of total) Education of respondents (% of total) $150K+ $90-$150K $60-$90K $30-$60K Graduate or professional degree Bachelor’s degree in college Some college or associate degree High school or less -$30K 0 5 10 15 20 25 30 35 0 5 10 15 20 25 30 35 Q1 2021 35 34-38_Streaming-Vs-theatrical.indd 35 12/02/2021 12:30
Page 3 and 4: We are the experts in developing an
Page 5 and 6: A difficult year for our entire ind
Page 7 and 8: Q1 2021 CONTENTS 48 The 10 Most Imp
Page 9 and 10: NC1201L1-A Special Pricing Promotio
Page 11 and 12: Executive Letter LIGHT AT THE END O
Page 13 and 14: NATO 12 | Charity Spotlight 16 | Gi
Page 15 and 16: local officials to consider allowin
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Page 19 and 20: A MESSAGE FROM THE WILL ROGERS MOTI
Page 21 and 22: GIANTS OF EXHIBITION The Top 50 Dom
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Page 25 and 26: industry GIANTS OF EXHIBITION SPONS
Page 27 and 28: THE COMPANY WEBEDIA GROUP Like you,
Page 29 and 30: industry GIANTS OF EXHIBITION SPONS
Page 31 and 32: 7 B&B THEATRES Location: Kansas Cit
Page 33 and 34: THE COMPANY WEBEDIA GROUP Like you,
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Page 39 and 40: 2.5 and was labeled as merely “sa
Page 41 and 42: Celebrating 50 years of unwavering
Page 43 and 44: As the exhibition industry entered
Page 45 and 46: “You can expect to meet resistanc
Page 47 and 48: million, New Line, and October Film
Page 49 and 50: “The shortening of the video rele
Page 51 and 52: EXHIBITORS HAVE THEIR SAY What’s
Page 59 and 60: 9 WARNER BROS. SHATTERS THE WINDOW
Page 65 and 66: Premium Large Format 64 | Industry
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Page 71 and 72: THE POWER OF PREMIUM “Cineplex’
Page 73 and 74: and sports stadiums and setting up
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Page 77 and 78: We Are Parable 76 | Booking Guide 8
Page 79 and 80: Left: We Are Parable co-founders An
Page 81 and 82: characters in comics history. “We
Page 83 and 84: On Screen BOOKING GUIDE BOOKING GUI
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