ITB Berlin News 2021 - Day 1 Edition

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I SPECIAL FEATURE I TRANSPORT I ED BASTIAN – THOUGHTS ON ITB BERLIN NOW In this new normal, we can’t always meet face-to-face, but it’s important to stay connected to our customers and partners. Nothing beats human interaction, but technology has provided us with the ability to meet until we can all be together again – which I’m hopeful will be sooner than later. ITB CEO INTERVIEW THE FUTURE OF THE US AND GLOBAL AVIATION MARKET Tuesday, 9 March 2021 12:00 - 12:15 ITB Berlin NOW Convention Stage 1 The aviation market: what future? Exclusive Interview: Ed Bastian – CEO – Delta Airlines With the airline industry taking a major hit from the Covid crisis, today sees an ITB CEO Interview with Ed Bastian as part of the virtual convention. To get a foretaste of what we’ll see in his talk, we asked him how he sees the market evolving in the short to midterm. We’re confident that Delta will emerge stronger than ever once we get on the other side of the pandemic. That said, we’re taking a nimble approach and viewing market recovery in three phases. In the first one, we expect demand choppiness to continue and the booking DELTA HAS A LONG-STANDING COMMITMENT TO SUSTAINABLE AIR TRAVEL BECAUSE WE BELIEVE IT’S OUR RESPONSIBILITY TO LEAVE THE WORLD BETTER THAN WE FOUND IT. curve to remain more compressed. Core to the second phase is vaccinations becoming more widely available, travel restrictions and advisories easing up, and customer confidence in travel growing. As these things happen, we expect to see an extension of the booking curve, resulting in a cash-led recovery with revenue recovery to follow at some point in the spring. In the final phase, which we anticipate in the second half of 2021, vaccinations become more widespread, offices begin to re-open and the world begins to experience some form of normality. Once our customers and people regain confidence in public life and make plans to travel, we’ll see a sustained improvement in demand. Do you believe there will be permanent changes to customer behaviour after the crisis? Technology has served us well over the past year, giving us more opportunities to connect with one another during a time when being physically together was not an option. But as I’ve always believed, relationships aren’t formed through the phone. Not only does our economy depend on physical connection, we as human beings need it to thrive. We know even after we defeat the pandemic and people return to travel, things will look different. Just as security became a heightened focus following 9/11, we expect customers will continue to hold health safety in high regard, showing loyalty to companies who prioritise their well-being. This is a good thing, and it’s the reason we created a Global Cleanliness Division at Delta and hired our first Chief Health Officer – our focus on health is not a temporary solve, but a long-term commitment to better care for our customers, our employees and communities we serve. How will the new US administration affect such things as sustainability in aviation, and how does that reflect on Delta? We are committed to becoming carbon neutral from last March onward with a strategy that balances immediate actions and long-term investments. Even as we’ve faced challenges amid the pandemic, Delta is investing in carbon neutrality – the pandemic has only intensified our focus on being a responsible steward of our planet. We’re hopeful the new administration will prioritise and expand upon the development of sustainable technologies because it will require all of us, working together, if we want to leave the world better for future generations 24 ITB BERLIN NEWS • TUESDAY 9 TH MARCH 2021 www.itb-berlin-news.com
I SPECIAL FEATURE I TRAVEL TECHNOLOGIES I Cendyn & NextGuest combine forces to create a new giant in hospitality CRM & digital marketing Cendyn, a provider of cloud software and digital marketing services for the hospitality industry has joined forces with NextGuest, a New York and Munich-based CRM and digital marketing leader. Their combined expertise under the Cendyn brand make the new entity the “largest scalable CRM and digital marketing provider in their field”. The new Cendyn can deliver what they describe as "unmatched CRM and digital marketing capabilities in the hospitality technology space on a global scale". With offices in the USA, in Germany, Japan, Singapore and Thailand, Cendyn is present in 143 countries. For hoteliers, the new Cendyn will drive demand and revenue performance by optimising every touchpoint of the guest journey through data intelligence and automation. Hotel brands served by the company include Jumeirah Resorts, Hyatt, Marriott, Minor Hotels, IHG, Hilton, Outrigger Hotels & Resorts, Onyx Hospitality Group, Rosewood Hotels & Resorts, Virgin Hotels, Margaritaville Hotels & Resorts, and Event Hospitality & Entertainment. “We are thrilled to merge with NextGuest. With deep experience in hospitality and a long history of innovation at both companies, there is perfect alignment and tremendous opportunity to be realised through this combination,” said Tim Sullivan, President & CEO of Cendyn ADVERTORIAL Ezus brings new software for Travel Agencies Finally, Travel Agencies, Incentive Agencies, MICE, DMCs selling tailormade programmes have an adapted business software. Choosing between a complex and expensive quote edition software similar to the competition and manual production, Ezus provides a 3rd solution: an ergonomic online software for the production & sale of tailormade Business & Leisure Travel. a simple and fluid construction and management of your programmes and budgets (quotes, planning, brief, itineraries); a personalised generation of your commercial documents (commercial proposals + quotes) via a library of customisable templates; the management of your suppliers' bookings, availability and payments as well as your customers' payments and invoicing. All these features are connected to your CRM and supplier database in the same collaborative interface. Launched in 2019, the French start-up already boasts more than 200 agencies that reduce their working costs and manage to convert up to 30% more on their requests. Former professionals in the Incentive Travel & DMCs industry, the Ezus team's mission is VISIT BR AND CARD to help travel organisers sell more efficiently by enabling them to quickly build tailor-made events. Charles Gombert, the co-founder & CEO, says "I have always been amazed by the quality of digital tools used by tourism professionals. With Ezus, we want to put digital in the hands of those who have the travel know-how without taking a 20% commission". Ezus is presenting the latest web-app novelties such as the automatic creation of a website (accessible on mobile) for each request where the customer can find all his or her personalised travel documents before directly validating a request Ezus the new travel agency software : https://ezus.io/ Ezus team VISIT BR AND CARD ITB BERLIN NEWS • TUESDAY 9 TH MARCH 2021 25
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