ITB Berlin News 2021 - Day 1 Edition

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I SPECIAL FEATURE I CULTURAL TOURISM I ADVERTORIAL Experience Korean Culture at ITB Berlin NOW ITB trade visitors and media can discover a huge array of cultural content at the Korea Tourism Organisation's ITB Brand Card and Café. The combination of traditional culture, modern lifestyle and technology is one of the highlights for tourists visiting Korea. Travellers can always find something suiting their personal interests, from a walk in one of Seoul's five royal palaces to a shopping spree at night. Indeed, Korean culture has seen a constant increase in popularity, particularly thanks to Korean Hansik cuisine, K-Pop and Korean TV dramas. During Covid-19 times and home quarantine, in 2020, the Korea Tourism Organisation (KTO) provided several possibilities to experience Korea's traditional and modern culture. In 2021, they are continuing to stimulate interest in the nation until people can travel internationally again. For the German speaking market, KTO’s Frankfurt office has organised the online event entitled "Feel Korea VISIT BR AND CARD Now" as well as a K-Pop cover dance contest on its Instagram channel. And this year at ITB Berlin NOW, just as in previous years, visitors are able to have live experiences via the KTO Brand card. KTO's Frankfurt office has an exhibitor presentation on March 12, at 10am, and the organisation will showcase the latest developments for international travel to Korea. They will also be welcoming visitors to their digital café, where topics can be discussed in detail, and tips can be given for selling Korea as a safe and exciting travel destination. A special KTO Frankfurt highlight will be an online exhibition at Korea's Brand Card, which will also be promoted for B2C clients on the Instagram channel @ koreatourismus. Visitors can experience Korea in VR, find online brochures and take part in several events CASTILLA-LA MANCHA, SPAIN: LIVING HISTORY... BUT SO MUCH MORE When asked where the biggest wine region is in the world, most people might not know that it is in Castilla-La Mancha – the land of Don Quixote. It’s no exaggeration to say that Don Quixote de la Mancha is one of the most famous books in the history of literature. This novel, which tells the adventures and especially the misfortunes of a man who wanted to be a knight-errant in the land of La Mancha, was written by Miguel de Cervantes in the 17th century, ADVERTORIAL and is among the world’s most translated tales. In Spanish literature, that period is known as the Golden Age, and 400 years on, an increasing number of curious travellers are following in the footsteps of the “Knight of the Sad Countenance”. But it’s not just a literary route – it's a journey through some of the most magical landscapes in Spain, its plains of infinite horizons, the old shops dotted with indigo, the villages of wide streets, and endless green vineyards TRAVEL FOR REMEMBRANCE: EXPERIENCE THE LIBERATION ROUTE EUROPE Liberation Route Europe provides an exceptional opportunity to experience the route taken by the allied forces during the final phase of WWII. In cooperation with international partners, an international remembrance trail network has been developed, giving worldwide visibility to this essential chapter of European history, and making it accessible to all. The LRE Foundation works as an intermediary for its partners (museums, tourism boards etc.) and the travel trade industry © Mathilde Lelandais VISIT VISIT BR AND CARD BR AND CARD Parade of WWII military vehicles on vintage day – Douvres la Delivrande 28 ITB BERLIN NEWS • TUESDAY 9 TH MARCH 2021 www.itb-berlin-news.com
Convention THE HOSPITALITY INDUSTRY @ITB BERLIN NOW CONVENTION Top Speakers from the industry, news and experts knowledge for the industry! Hear from international hoteliers from Asia, Europe and the US as well as from Top Hotel CEOs (e.g Hyatt, Accor, Deutsche Hospitality, Marriott International) what they predict. Tech Providers discussing latest trends und technologies: Nor1, Shiji, Impala, Infor, Saba, Trustyou, Dialogshift and many more. Game changers: Hear from old and new startups how the accommodation landscape will look like in the future… Accommodation with Home2Go, AirBnB, Accor, Startups like SocialBnB, MyCabin.eu & Green Tiny Houses 9-minute-interviews with thought leaders and pioneers on hospitality post-corona-trends (like workation & longstay, innovations in lifecycle curation, rethinking real estate & space, new luxury) What will the (luxury) hotel industry look like in the future? Hotel manager, marketing specialists and a psychatrist will discuss the new understanding of luxury together with Marc Aeberhard, from Luxury Hotel & Spa Management Ltd Patrick Mendes Top Hotel Excecutives Accor Olga Heuser, Top Hotel Excecutives & Founder Dialogshift Ben Jost, Top Hotel Excecutives & Founder Trustyou Mark Hoplamazian President & CEO Hyatt See the full ITB Berlin NOW Convention program here!
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