ITB Berlin News 2021 - Day 1 Edition
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I TRADE TALK I<br />
Peter Strub<br />
COO Studiosus Reisen<br />
München GmbH<br />
<strong>ITB</strong> <strong>Berlin</strong> NOW -<br />
More important<br />
than ever<br />
Studiosus is the European market<br />
leader in the cultural tours segment,<br />
and every year, company COO,<br />
Peter Strub, is present at <strong>ITB</strong> <strong>Berlin</strong>.<br />
We asked him why the show is so<br />
important for him.<br />
We normally publish our tourism brochures<br />
in September, so March is a good time to<br />
talk about what to change for the following<br />
year, and what to introduce as a new<br />
product. Last year would have been my 34 th<br />
<strong>ITB</strong> in a row, so I am quite experienced with<br />
this event, and I love it! <strong>ITB</strong> <strong>Berlin</strong> NOW<br />
<strong>2021</strong> is a good chance to meet all those<br />
partners from around the world on a virtual<br />
basis.<br />
It’s even more important than in normal<br />
years, because there’s much more to<br />
discuss than just tourist offerings. It’s not<br />
only hotels, activities, sightseeing, and<br />
new attractions in the country. It’s also<br />
about getting a feeling of when a country<br />
might open – and under which conditions<br />
travelling might be possible. We are talking<br />
not only about quarantine, but also about<br />
whether there is a size limit for groups,<br />
what hygienic protocols have been put in<br />
place in hotels and in bus companies. Is it<br />
only possible for FITs to travel, or is group<br />
travel also possible? There are many new<br />
questions coming up.<br />
Tell us a little bit more about your session<br />
at the convention.<br />
This year, there is one topic of particular<br />
interest for us, and that will be the topic of<br />
our <strong>ITB</strong> panel discussion on Friday. That is<br />
that the German Parliament will introduce<br />
a new law that tour operators have to also<br />
check the social responsibility of all their<br />
partners and providers; if they respect the<br />
international laws of labour, and how they<br />
treat employees. It is something that’s not<br />
really new, but the legal basis will be, when<br />
the law is introduced in summer<br />
Friday,<br />
5 March <strong>2021</strong><br />
14:00 - 14:30<br />
Studiosus-Gespräch: Menschenrechte<br />
in den Lieferketten: Welches<br />
Sorgfaltspflichtengesetz brauchen wir?"<br />
<strong>ITB</strong> <strong>Berlin</strong> NOW Convention Stage 1<br />
<strong>ITB</strong> BERLIN NEWS • TUESDAY 9 TH MARCH <strong>2021</strong> 9
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