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bioplastics MAGAZINE [02/11] Vol. 6 55
In March 2021,
Avner Inbar,
CEO and Co-owner
of Jolybar Ltd. said:
In 2011, I reviewed major innovations
in the Israeli plastic
industry in terms of recycling,
waste management, and bioplastics,
as well as changes in
regulation.
Ten years later, I am sad to say that in
terms of sustainability regulation, it seems
that time in Israel has stood still.
In the area of regulation, legislation,
and standardization, there have been honest
attempts to catch up with other OECD
countries, as noted in my early review. Israel
drafted a progressive packaging law; a
new regulation mandated a fee for using PE
shopping bags; and standards were set to
separate source waste into three channels:
packages (All materials), paper, and organic
waste.
However, throughout this passing decade,
the Israeli government has failed to allocate
the necessary resources – financial as well
as human – to capitalize on these changes:
no funds were invested in infrastructure or
in educating the public. Consequently, the
regulations were not enforced, resulting in
a regression in the execution of the regulations.
There is, however, room for optimism, for
as slow or immobile as the government may
be on issues of sustainability and regulation,
the Israeli start-up industry is picking
up the regulators’ slack, working at breakneck
speed. Hundreds of Israeli companies
are working to develop a wide variety of
products and technologies for sustainability,
and some of these will undoubtedly spark
change. These include polymers from renewable
sources, solutions for digestion of
domestic waste, recycling technologies, and
more. I would like to be able to present them
all, but fortunately they are too numerous to
do so. Therefore, I have selected three companies
I find noteworthy:
MIBA STAR (a division of the Canadian
group Polystar) offers cellulose-based
packaging with a 100 % plastic-free barrier,
as well as heat-sealable coatings which
are formed into bags and pouches, or are
used for automatic thermoforming and flow
wrap equipment. Their innovative approach
lies in providing oxygen, water vapour,
and grease barriers like the conventional
fossil-based packaging widely used today,
and this is achieved with fully sustainable
(biodegradable) raw materials based on
renewable sources.
UBQ Materials’ revolutionary process makes
new, raw material from Residual Municipal
Solid Waste (RMSW) destined for landfills:
food waste, soiled cardboard, paper, and mixed
plastics. Through the patented conversion process,
waste becomes UBQ material, a novel,
biobased thermoplastic with ever-expanding
applicability.
Melodea (founded in 2010 by researchers
from the Hebrew University in Israel and industrial
composite experts from the cleantech
sector) offers biobased solutions that provide
different industries with tools to improve
performance while using sustainable, environmentally
friendly materials.
By using natural and sustainable alternatives
to oil-based products – the forest, they
extract Cellulose Nano Crystals (CNC) and
utilize them in biobased solutions. These have
various applications, such as innovative products
for paints, coatings, and barriers for the
packaging industry.
These are just three examples of an entire
industry that is working to move forward and
drive change. (bioplastics MAGAZINE will report
about them in more detail in future issues). Of
course, there is much more to the market than
just regulation. Public awareness is crucial to
the ability to make a global change, and in Israel,
this is thankfully high on the list of priorities.
Consumers are putting pressure on the
commercial companies. The Israeli academia
is also reflecting the urge for change – there
are breakthrough studies and research being
conducted, driving start-ups to develop new
products and technologies.
…And about us? Jolybar, as representative
of NatureWorks, Saes, Nativia, and more bioplastics
producers, are very active in the Israeli
packaging industry, providing a wide range of
films and finish products which are made of renewable
resources and are compostable.
Those are served to converters and food producers
from our local premises, throughout
our JIT service system, with our cumulative
knowledge. We are working to realize our targets
and vision: to replace fossil-based products
wherever it is feasible.
I hope that by the time I write the next article,
in about five or ten years, I will be able to
report on a wealth of government activities to
bring change, and about the multitude of ways
in which the Israeli start-up industry has contributed
to global sustainability.
www.Jolybar.com | www.mibastar.com
www.ubqmaterials.com | www. melodea.eu
www.saescoatdfilms.com | www.nativia.com
bioplastics MAGAZINE [02/21] Vol. 16 55