ESTETICA Magazine USA (1/2021)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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Just do it!<br />
Ah! There is a light is at the end of the tunnel! Now that<br />
people are getting vaccinated and heading back to salons for<br />
professional services, it is full steam ahead for everyone. Maggie Mulhern<br />
Fortunately, many salon pros have used this past year to perfect existing areas of expertise or add new skills to their<br />
arsenal. Brands and community leaders have been offering plenty of virtual education throughout this year-long ordeal<br />
and many pros have tapped in. For example, a surprise hit for the Goldwell community was projected virtually from the<br />
Kao Salon Academy in New York. The 3-hour, hands-on Virtual Blonding course, featuring International Goldwell Artist<br />
Rebecca Hiele, sold out in just one day and was so popular the brand is offering it again this spring (visit Goldwell.<br />
com). Charles Elias, Director of Education, Kao <strong>USA</strong> Salon Division, commented, “When salons reopened last summer,<br />
we anticipated demand for Corrective Color classes on our Virtual Education platform[...] We added Blonding as well<br />
because we knew that during these uncertain times, many clients would want low maintenance color services with a<br />
more forgiving grow-out like balayage, partial highlights or a smudged root.” Goldwell, along with other companies, will<br />
continue with virtual programs during the coming year. Check out these pages and just do it!<br />
SCHWARZKOPF PROFESSIONAL<br />
Schwarzkopf Professional and Alterna joined forces and offered a digital Look and Learn<br />
event called “Reignite Your Passion”. Hosted by Ian Mayer-Marszalek – SKP Senior National<br />
Corporate Trainer, the event was designed to invigorate stylists with new techniques<br />
that can be utilized immediately on their clients. Because of the success of this program,<br />
Schwarzkopf Professional will be offering Look and Learn Technique Driven Digital seminars<br />
throughout the year to feature new products. new techniques, and tricks & tips, taking<br />
their craft to the next level. Seminars are available in English and Spanish, and can be found<br />
at Schwarzkopfprofessionalusa.com.<br />
Goldwell<br />
Schwarzkopf Professional
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