ESTETICA Magazine USA (1/2021)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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Photo courtesy of R+Co<br />
Hair: Amber Marie Compian - Photo: Mohammed F.Ghanayem<br />
FAROUK<br />
SYSTEM<br />
Since the beginning of the<br />
pandemic, Farouk Systems<br />
Inc. has been offering a<br />
variety of educational<br />
opportunities including<br />
webinars, Zoom, and live<br />
social media events, reaching<br />
thousands of professionals<br />
from specialty classes with<br />
as few as 15 attendees,<br />
to larger events offering<br />
education to well in the<br />
1,000’s.While color trend<br />
and color correction<br />
education was popular, one<br />
of the greatest hits was the<br />
formulation and application<br />
class called “Karmic Blonde”,<br />
which was taught by colorist<br />
Amber Marie Compian.<br />
R+CO<br />
R+Co offered a very popular<br />
social media VIRTUAL<br />
SALON SERIES course that<br />
they have made available<br />
on demand. This four-part<br />
business course is designed<br />
to help salon owners,<br />
managers and stylists learn<br />
how-to effectively sell retail<br />
and streamline the potential<br />
profit center. Structured<br />
to support a brick-andmortar<br />
salon, the series<br />
offers information to help<br />
create additional revenue<br />
opportunities by establishing<br />
a virtual salon business that<br />
drives around-the-clock sales<br />
— even during non-business<br />
hours.<br />
F L U I<br />
Photo: Cyda King and Larry Wright, courtesy of Andis<br />
D<br />
Above: Alison Alhamed,<br />
R+Co VP of Community,<br />
preparing for an R+Co<br />
Virtual Salon Series session,<br />
which teaches salons how to<br />
create additional revenue<br />
streams, establish a digital<br />
footprint, and maximize<br />
social media by creating<br />
content that drives converts.<br />
,<br />
FF<br />
ANDIS<br />
The most popular virtual classes offered by Andis are techniques<br />
offered in FLUID Volume 2: Embracing Heritage & the Natural<br />
Beauty of Multi-Cultural Textured Hair. Andis Creative Leads and<br />
International Educators, Eric Cheek and Kenny Duncan, featured stepby-step<br />
guidelines to the five looks using classic and new Andis tools.<br />
Professionals have the opportunity to dive into detailed sessions with<br />
smaller class sizes, one-on-one instruction and tailored feedback. These<br />
courses are designed to be hands-on, with mannequins recommended to<br />
maximize the experience during the step- by-step class. Visit andis.com<br />
education<br />
21
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