ESTETICA Magazine USA (1/2021)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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CHI<br />
Olaplex<br />
OLAPLEX PRO APP is a completely reimagined and modernized app available for download on the App Store and Google Play Store. Designed exclusively<br />
to provide hairdressers with added benefits, including online OLAPLEX certification, a professional tool kit for hair health diagnosis, an Ask A Pro instant<br />
messaging feature and an affiliate program that will transform the way salon professionals interact with the brand globally in real time.<br />
CHI LAVA 2.0 HAIRSTYLING IRON is a unique combination of American Ingenuity and Hairdresser Expertise and German Engineering.that styles hair in just one<br />
pass, featuring tool power increased by 20% and the surface area of Lava increased by 10%. This brand-new ergonomic design also features a touch sensitive<br />
display with 31 different heat settings and an incredible heat up time of just 40 seconds. With the ability to adjust the temperature setting with ease, its Lava<br />
Mineral floating plates will produce ions every time the plate is heated, resulting in healthier stronger hair, reduced frizz, and amazing shine enhancement.<br />
These are the times that try hairdressers’ souls, and many salons worldwide are currently facing unprecedented challenges,<br />
many of which may continue, hopefully not for long, into the foreseeable future. So now is the time for salon professionals<br />
to do the research, analyze needs, and decide which innovations can guarantee the greatest return in your salon business,<br />
depending on your client demographics, current organization, and the skill sets available. Be prepared to welcome your<br />
clients back to your salon with renewed inspiration and expertise. Be ready to show them what they’ve been missing while<br />
under lockdowns and making do with home-made solutions: quality products, personalised pampering, and the expert<br />
hair care only a salon professional can provide.
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