The Luxury Network International Magazine Issue 09

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The Dyson Supersonic 23.75k Gold Launch Event
Last week Dyson
launched their new
Dyson Supersonic
23.75 karat gold hair dryer
at the super stylish salon,
Valonz, in Paddington.
Designed by James Dyson,
this hair dryer is gold
leafed using a traditional
hand-gilding method
and is the first of its kind.
Every cap is hand gilt in
23.75k gold.
At the launch of this special
product, Ashleigh Mc-
Donald from The Luxury
Network was delighted to
attend this exclusive event
and honoured to be one of
the first consumers in the
world to see the unveiling
of the super sexy super
sonic hair dryer.
Attendees were given an
opportunity of a Q&A session
with a Dyson engineer
to learn the ins and
outs of the product. The
lucky invitees were then
fortunate enough to experience
the hair dryer
first-hand with the talented
team at Valonz offering
each guest a blowdry.
To highlight the gold on
this special Dyson product,
gold remained a running
theme throughout
the event. Guests were
greeted with gold flakes
in their Champagne flutes
and gold guilded canapés
curated and served by
Goldleaf Catering.
Valonz salon founder and
creative director, Renya
Xydis, has been announced
as the Dyson
supersonic hairdryer ambassador.
Renya showcased
a hands-on styling
of hair and gave the attending
ladies all the hot
tips of hair styling. According
to Renya, the
Dyson Supersonic “looks
stunning, is whisper quiet
and handles beautifully”.
All in all, a beautifully
executed launch for a
beautifully crafted Dyson
Supersonic 23.75k gold
hairdryer.
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