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The Luxury Network International Magazine Issue 11

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IWC<br />

CELEBRATES<br />

ITS NEW<br />

PILOT’S<br />

WATCHES<br />

WITH A<br />

SPECTACULAR<br />

GALA<br />

Geneva, 16th January 2019 –<br />

IWC Schaffhausen celebrated<br />

the launch of its new Pilot’s<br />

Watches with an exclusive gala<br />

evening at the Salon <strong>International</strong><br />

de la Haute Horlogerie (SIHH) in<br />

Geneva. Around 800 guests had<br />

the chance to admire a true icon of<br />

British aviation – the Spitfire – and<br />

ring in the year of Pilot’s Watches<br />

together with IWC. Among them<br />

were numerous prominent brand<br />

ambassadors of the Swiss luxury<br />

watch manufacturer such as Bradley<br />

Cooper, Rosamund Pike, Dev<br />

Patel, Adriana Lima, James Marsden,<br />

Karolina Kurkova and Sonam<br />

Kapoor.<br />

54<br />

This week at the Salon <strong>International</strong><br />

de la Haute Horlogerie in Geneva,<br />

IWC Schaffhausen unveiled<br />

its new Spitfire, TOP GUN and “Le<br />

Petit Prince” models. This year, the<br />

Swiss luxury watch manufacturer<br />

invited the international IWC family<br />

and guests to come together at<br />

an exclusive gala evening to live the<br />

dream of flying. <strong>The</strong> first of many<br />

highlights of the evening came<br />

when a real Spitfire landed spectacularly<br />

on site. Out strode British<br />

pilot Matt Jones, who intends to<br />

take off on a round-the-world trip<br />

in the Silver Spitfire next summer,<br />

starting in Goodwood, England.<br />

IWC is supporting the “Silver Spitfire<br />

− <strong>The</strong> Longest Flight” project<br />

as its main sponsor. Musical high-

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