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Under <strong>The</strong><br />
Spotlight<br />
classes and activities that improve<br />
well-being; using products, devices,<br />
and mobile apps that aid<br />
sounding sleep, consuming organic<br />
and natural foods, taking health<br />
supplements, and following special<br />
diets.<br />
<strong>The</strong> “farm-to-table” concept has<br />
exploded during this pandemic. It<br />
is now in-demand and the luxury<br />
consumers don’t mind paying a<br />
premium package to meet these<br />
values in order to be organically<br />
healthy. In addition, luxury consumers<br />
are showing an increasing<br />
appetite to participate in activities<br />
and are indulging in experiences<br />
that promote their well-being, and<br />
sharing those experiences with<br />
their family and friends.<br />
Retailers are seeing a sales increase<br />
in the products and services<br />
that promise to improve the<br />
mind, body, and spirit because<br />
the luxury wellness industry isn’t<br />
just about working out, eating,<br />
or sleeping. It is also about other<br />
helpful factors such as taking<br />
health supplements, day and night<br />
creams, facial masks, fitness home<br />
equipment, and so much more.<br />
According to the studies<br />
conducted by Euromonitor<br />
<strong>International</strong>:<br />
• 42% high income consumers<br />
follow an at-home fitness program<br />
• 40% high income consumers<br />
take measures to manage stress,<br />
anxiety and mental health<br />
• 473 billion USD global spent on<br />
health and wellness in 20<strong>19</strong><br />
Six Senses brings luxury<br />
wellness to you<br />
At Home With Six Senses offers a<br />
proactive way for people to care for<br />
themselves and the people they love<br />
• In-house experts and wellness<br />
gurus offer help to stay well in the<br />
lockdown<br />
• As travel bans and social distancing<br />
measures are imposed,<br />
the brand is offering a range of<br />
content that global communities<br />
can tap into remotely from their<br />
homes<br />
• Videos, tutorials, articles, and<br />
advice are offered to support their<br />
six pillars of health: mindfulness,<br />
eat sleep, move, live naturally and<br />
connect<br />
• <strong>The</strong> aim is to remain solution-oriented<br />
and support their<br />
customers’ resilience and physical<br />
and mental well-being<br />
Peloton offers virtual spinning<br />
at home<br />
Dubbed “<strong>The</strong> Apple of Fitness” luxury<br />
fitness start-up Peloton offer high-tech<br />
home fitness equipment and online<br />
subscriptions<br />
• Internet connectivity and<br />
streaming capabilities have led to<br />
the rise of at-home luxury fitness<br />
• Tech-enabled at-home fitness<br />
offers personalization, convenience,<br />
and access to first-class<br />
instructors<br />
• Consumers are increasingly<br />
turning to at-home workouts to<br />
maintain their fitness during the<br />
pandemic<br />
• Peloton members have access to<br />
unlimited classes for an initial fee<br />
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