HSA June 21
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16. Use social media – both your own posts and paid<br />
advertising. Instagram, Facebook, Twitter and<br />
LinkedIn. Online advertising is quite cheap and you<br />
can set a daily limit. Consider putting a set amount<br />
to this as a trial.<br />
17. For higher tier roles, consider advertising LinkedIn<br />
because of its job seeker reputation. Check out<br />
LinkedIn’s recruiter tool. It uses insights from its<br />
network to provide you with candidates.<br />
20. What’s the most visited page on your website.<br />
Probably your home page. So, put a “We’re Hiring”<br />
feature block on this page.<br />
<strong>21</strong>. What’s the next most popular page? Your menu<br />
pages? Find a way to put a “We’re Hiring” message<br />
on these pages too.<br />
22. Spread the word among local schools and tertiary<br />
education providers.<br />
18. Still on social media, younger staff are guaranteed<br />
to check out your hotel via social media. If you don’t<br />
project the right image, there’s a good chance they<br />
will pass you by and take a job at a more suitable<br />
company.<br />
23. You may be able to persuade an older, experienced<br />
person to come out of retirement for a while. Think<br />
of former employees. You will never know unless<br />
you ask them.<br />
24. Promote from within. Good staff appreciate the<br />
status of a promotion and the opportunity to learn<br />
new skills.<br />
25. Don’t obsess trying to find the perfect candidate.<br />
Get a person with a good attitude and train them.<br />
26. Look outside your traditional pools. For instance,<br />
you could approach a local association for people<br />
from other countries. Many have difficulty finding<br />
work because they lack local networks.<br />
19. Put your best face forward. Include a page on your<br />
website that talks up the benefits of working for<br />
your hotel. Consider setting up a separate website.<br />
Include testimonials (now known as social proofing)<br />
from happy staff. Promote the social life, the great<br />
management, the flexibility etc.<br />
27. How are your job ads looking? Do they have the<br />
right “vibe”? For example, if you are seeking bright<br />
enthusiastic people to work in hospo, make sure<br />
your ads don’t sound like a bank or accountancy<br />
firm.<br />
28. Make sure your job ads “sell” your establishment<br />
and your team. View these ads as “bait” that you are<br />
using to attract good people. Ask your marketing<br />
person to help.<br />
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