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Spa Executive June 2021

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Talk about your spa at the St. Regis Deer<br />

Valley and some of the things that make<br />

it unique.<br />

We are an 11-room spa in the mountains and<br />

our experience changes with the seasons. In the<br />

winter, we are super busy because of skiing and,<br />

in the summer, there is amazing mountain biking<br />

and hiking.<br />

Our staff has to be very well versed in adjusting<br />

to the sport that the guests are doing. We all have<br />

to be very aware of our guests’ needs. We offer<br />

morning yoga on the weekends for our guests to<br />

start the day on a healthy note, maybe make them<br />

get up a little bit early and do something for body<br />

and mind, and then start the day fresh with a nice<br />

breakfast or a visit to the spa.<br />

Tell us about your career background.<br />

I’m from Germany. My background is as a sports<br />

scientist and I moved into hospitality. My first job in<br />

the industry was at the Hotel Erbprinz, in Germany,<br />

a long-time luxury establishment that opened in<br />

1788. That’s how I learned old-school luxury and<br />

how to take care of guests.<br />

I moved to the United States and worked for<br />

MGM Grand and then ARIA Resort & Casino. I<br />

had to reinvent myself a bit in the US and learn to<br />

understand the American way of looking at spa.<br />

In Europe, there is more of a focus on the amenities,<br />

rather than the treatment, to give the guests<br />

reasons to stay all day or just come for a spa day<br />

without even booking a treatment. In America<br />

the treatment is the focus, and the locker room<br />

can sometimes be an afterthought or regarded<br />

as not as important. Though I do see a bit of a<br />

shift here towards the European way lately. I think<br />

my experience with the European way helped the<br />

ARIA, in small parts, to achieve its Forbes Five-<br />

Star rating.<br />

I then worked for Choctaw in Oklahoma and the<br />

Ritz-Carlton New Orleans. Now I have the chance<br />

to prove myself at the St. Regis.<br />

We’re currently fighting for our Fifth Forbes star.<br />

If we become a Five-Star spa we will be the first<br />

Five-<strong>Spa</strong> department in the hotel, so that would be<br />

a big achievement for my team. We are just trying<br />

to be better every day.<br />

What changes or extra efforts are you<br />

making for that?<br />

I’ve gone through our past Forbes reviews to see<br />

what opportunities are in there for improvement.<br />

We’re trying to upgrade and tweak everything a<br />

little bit, like ensuring that the linen is luxurious.<br />

We have new, lighter weight towels that will save<br />

thousands of gallons of water during washing but<br />

are higher luxury than our old towels.<br />

Also, how do we greet the guests and how can we<br />

elevate that guest experience? We start every <strong>Spa</strong><br />

visit with a Wellness Shot and end every treatment<br />

with a Beauty Shot.<br />

We’re working on keeping track of guest<br />

information for the massage therapists. If the<br />

guest has had a birthday, for example, we can<br />

greet that person with a ‘happy birthday,’ and say<br />

‘we have something ready for you to check out.’<br />

We are focusing on the little things.<br />

<strong>June</strong> <strong>2021</strong> Issue • p. 10

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