Spa Executive June 2021
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Talk about your spa at the St. Regis Deer<br />
Valley and some of the things that make<br />
it unique.<br />
We are an 11-room spa in the mountains and<br />
our experience changes with the seasons. In the<br />
winter, we are super busy because of skiing and,<br />
in the summer, there is amazing mountain biking<br />
and hiking.<br />
Our staff has to be very well versed in adjusting<br />
to the sport that the guests are doing. We all have<br />
to be very aware of our guests’ needs. We offer<br />
morning yoga on the weekends for our guests to<br />
start the day on a healthy note, maybe make them<br />
get up a little bit early and do something for body<br />
and mind, and then start the day fresh with a nice<br />
breakfast or a visit to the spa.<br />
Tell us about your career background.<br />
I’m from Germany. My background is as a sports<br />
scientist and I moved into hospitality. My first job in<br />
the industry was at the Hotel Erbprinz, in Germany,<br />
a long-time luxury establishment that opened in<br />
1788. That’s how I learned old-school luxury and<br />
how to take care of guests.<br />
I moved to the United States and worked for<br />
MGM Grand and then ARIA Resort & Casino. I<br />
had to reinvent myself a bit in the US and learn to<br />
understand the American way of looking at spa.<br />
In Europe, there is more of a focus on the amenities,<br />
rather than the treatment, to give the guests<br />
reasons to stay all day or just come for a spa day<br />
without even booking a treatment. In America<br />
the treatment is the focus, and the locker room<br />
can sometimes be an afterthought or regarded<br />
as not as important. Though I do see a bit of a<br />
shift here towards the European way lately. I think<br />
my experience with the European way helped the<br />
ARIA, in small parts, to achieve its Forbes Five-<br />
Star rating.<br />
I then worked for Choctaw in Oklahoma and the<br />
Ritz-Carlton New Orleans. Now I have the chance<br />
to prove myself at the St. Regis.<br />
We’re currently fighting for our Fifth Forbes star.<br />
If we become a Five-Star spa we will be the first<br />
Five-<strong>Spa</strong> department in the hotel, so that would be<br />
a big achievement for my team. We are just trying<br />
to be better every day.<br />
What changes or extra efforts are you<br />
making for that?<br />
I’ve gone through our past Forbes reviews to see<br />
what opportunities are in there for improvement.<br />
We’re trying to upgrade and tweak everything a<br />
little bit, like ensuring that the linen is luxurious.<br />
We have new, lighter weight towels that will save<br />
thousands of gallons of water during washing but<br />
are higher luxury than our old towels.<br />
Also, how do we greet the guests and how can we<br />
elevate that guest experience? We start every <strong>Spa</strong><br />
visit with a Wellness Shot and end every treatment<br />
with a Beauty Shot.<br />
We’re working on keeping track of guest<br />
information for the massage therapists. If the<br />
guest has had a birthday, for example, we can<br />
greet that person with a ‘happy birthday,’ and say<br />
‘we have something ready for you to check out.’<br />
We are focusing on the little things.<br />
<strong>June</strong> <strong>2021</strong> Issue • p. 10