Spa Executive June 2021

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The Wellness Asset by global wellness expert Sonal Uberoi aims to show hospitality leaders how profitable wellness can be and how to build successful wellness offerings. Sonal Uberoi is the founder of Spa Balance Consulting. Spas, hotel groups, and wellness companies hire Uberoi to help them design, set up, and manage their businesses. She is the author of the book How to Open a Smart Spa and recently released her second book The Wellness Asset: How wellness can transform and future-proof your hotel. SONAL UBEROI ON HER BOOK, “THE WELLNESS ASSET” The book aims to show hospitality leaders how profitable wellness can be and how to build successful wellness offerings using Uberoi’s ESSENCE Methodology. We spoke with Uberoi about why she wrote this book and what’s happening in hospitality and wellness.
How can the book be used to improve business operations? This book is your go-to reference for wellness. It is your business playbook that contains the essential tools for you to do wellness successfully in any hotel (even when you leave your current hotel and move to another hotel). To show you the true power of wellness to transform your hotel we need to take an accurate temperature reading of where your business is at right now before we start. We do this using my ESSENCE scorecard – a simple series of questions that I’ve carefully designed to give you the most meaningful “snapshot” of where you are and where your potential opportunities lie. It’s a great, free tool to learn more about your capability to create a wellness asset at this present moment. What compelled you to write this book? We’re living unique times in the hospitality and wellness industries – industries that have essentially been built around the bricks-and-mortar business model. And we are at a crossroads. The old business model is broken, and the hoteliers and wellness professionals of the future know this. They aren’t sitting around waiting for the clock to turn back. They’re seizing this opportunity. Whilst some brands are struggling, others are finding new ways to do what they’ve always done: serve their customers. I wrote this book to show hoteliers, even the sceptical ones, that wellness does indeed make business sense. And no matter how urban or midscale your property is, incorporating wellness into it in a meaningful and coherent way will yield substantial dividends. I show them how as I walk them through my unique and carefully honed ESSENCE model. In Part 1, we reframe your current view of wellness and show you some fallacies. In Part 2, we’ll learn the harsh truths of wellness in hospitality and how to work around them. In Part 3 the heavy lifting begins. I walk you through my proven ESSENCE model and guide you through the exercises I do with clients to build a profitable wellness asset. I’ve also created a Wellness Business Essentials Toolkit which contains all the worksheets and templates you’ll need to work through each of the stages. What is going wrong with wellness in hospitality? Traditional hoteliers know that wellness is something they need to offer but they haven’t quite figured out how to tap into its full potential. They struggle to define their wellness offering in a way that makes them stand out from the competition and also makes them money without a sizable capital outlay and no return on investment. June 2021 Issue • p. 26
Page 1 and 2: Spa Executive The magazine for lead
Page 3 and 4: Letter from Publisher Dear readers,
Page 5 and 6: Red is associated with passion, lov
Page 7 and 8: Colors for your retail space Eisema
Page 9 and 10: Investing in your employees Investi
Page 11 and 12: Talk about your spa at the St. Regi
Page 13 and 14: What industry developments are you
Page 15 and 16: 3. Identify your customers Another
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Page 24 and 25: century Bathhouse, in the pool outs
Page 28 and 29: The main areas traditional hotelier
Page 30 and 31: Let’s talk about technology in ph
Page 32 and 33: 3 Contactless Experiences We’ve a
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Spa Executive June 2021

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