Spa Executive June 2021

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In this month’s issue: 3 7 9 13 15 20 How to use color in your spa to enhance your guest experience Keep your employees from quitting your spa St. Regis Deer Valley’s Benjamin Donat on future plans & Five Star goals How to to use software to increase spa occupancy Turning Stone Resort & Casino: happier staff, increased efficiency, and a four-star rating: the benefits of an operations upgrade Featured property: Dunton Hot Springs 25 Sonal Uberoi on her book, “The Wellness Asset” 29 5 trends shaking up the spa industry
Letter from Publisher Dear readers, In this month’s issue, rising star Benjamin Donat, Spa Director at the St. Regis, Deer Valley, talks about guest experience, how the spa industry is changing, and reaching for the spa’s fifth Forbes Star. He also touches on one the topic of staffing, which we all know is one of the biggest challenges (if not the biggest challenge) spas and hospitality businesses are facing globally, and points to one of the developments to come out of the COVID-19 pandemic as a possible partial solution. That development is touchless therapies and treatment options. Donat said, “It’s exciting that, because there were so many issues in the last year, people got creative to find solutions. I’ve seen some great ideas, including touchless therapies and treatment options which can help us provide the services guests need and also solve the staffing problem a little bit. I love the idea of technology to help us while not eliminating the personal touch.” Read Donat’s interview here: St. Regis Deer Valley’s Benjamin Donat on future plans & Five Star goals. In a happy bit of synchronicity, his comments echo themes threaded throughout this issue. In Keep your employees from quitting your spa we have pulled insight from Verena Lasvigne-Fox, Senior Spa Director, Four Seasons Hotels and Resorts, on how best to reduce employee turnover rates. And that article leads to a downloadable resource of more in-depth commentary from a list of industry leaders, including ISPA President Lynne McNees, Daisy Tepper, Spa Director at The Post Oak Hotel at Uptown Houston, and others. And we tackle the often-expressed fear that technology will erode the human touch in How technology can add a personal touch in your spa. This month, we also feature our interview with global wellness expert, Sonal Oberoi, about her new book The Wellness Asset and take a look into the breathtaking Dunton Hot Springs, a ghost town turned luxury resort on a lithium-rich hot spring. And, in our executive column by Book4Time’s Marketing Manager, Emily Moxley, we look at 5 trends shaking up the spa industry. I hope you enjoy reading this month’s articles in Spa Executive and they provide valuable information to help you achieve success. About Spa Executive: Spa Executive is Book4Time’s magazine for leaders in the business of wellness. News, views, and interviews for those who want to attract top talent, increase customer retention, and offer the best possible guest experience. The Spa Executive Team Publisher Roger Sholanki Creative Director Nima Chadha Creative Coordinator Emily Moxley Editor Elizabeth Bromstein Designer Cecilia Chavira Valle Roger Sholanki, CEO Book4Time
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