Spa Executive June 2021

How can the book be used to improve
business operations?
This book is your go-to reference for wellness. It is
your business playbook that contains the essential
tools for you to do wellness successfully in any
hotel (even when you leave your current hotel and
move to another hotel).
To show you the true power of wellness to
transform your hotel we need to take an accurate
temperature reading of where your business is
at right now before we start. We do this using
my ESSENCE scorecard – a simple series of
questions that I’ve carefully designed to give you
the most meaningful “snapshot” of where you are
and where your potential opportunities lie. It’s a
great, free tool to learn more about your capability
to create a wellness asset at this present moment.
What compelled you to write this book?
We’re living unique times in the hospitality
and wellness industries – industries that have
essentially been built around the bricks-and-mortar
business model. And we are at a crossroads. The
old business model is broken, and the hoteliers
and wellness professionals of the future know this.
They aren’t sitting around waiting for the clock to
turn back. They’re seizing this opportunity.
Whilst some brands are struggling, others are
finding new ways to do what they’ve always done:
serve their customers.
I wrote this book to show hoteliers, even the
sceptical ones, that wellness does indeed make
business sense. And no matter how urban or
midscale your property is, incorporating wellness
into it in a meaningful and coherent way will yield
substantial dividends. I show them how as I walk
them through my unique and carefully honed
ESSENCE model.
In Part 1, we reframe your current view of wellness
and show you some fallacies. In Part 2, we’ll learn
the harsh truths of wellness in hospitality and how
to work around them. In Part 3 the heavy lifting
begins. I walk you through my proven ESSENCE
model and guide you through the exercises I do
with clients to build a profitable wellness asset.
I’ve also created a Wellness Business Essentials
Toolkit which contains all the worksheets and
templates you’ll need to work through each of
the stages.
What is going wrong with wellness in
hospitality?
Traditional hoteliers know that wellness is
something they need to offer but they haven’t quite
figured out how to tap into its full potential. They
struggle to define their wellness offering in a way
that makes them stand out from the competition
and also makes them money without a sizable
capital outlay and no return on investment.
June 2021 Issue • p. 26