Spa Executive June 2021

Letter from Publisher
Dear readers,
In this month’s issue, rising star Benjamin Donat, Spa Director at the St. Regis,
Deer Valley, talks about guest experience, how the spa industry is changing,
and reaching for the spa’s fifth Forbes Star.
He also touches on one the topic of staffing, which we all know is one of
the biggest challenges (if not the biggest challenge) spas and hospitality
businesses are facing globally, and points to one of the developments to
come out of the COVID-19 pandemic as a possible partial solution. That
development is touchless therapies and treatment options.
Donat said, “It’s exciting that, because there were so many issues in the
last year, people got creative to find solutions. I’ve seen some great ideas,
including touchless therapies and treatment options which can help us
provide the services guests need and also solve the staffing problem a little
bit. I love the idea of technology to help us while not eliminating the personal
touch.”
Read Donat’s interview here: St. Regis Deer Valley’s Benjamin Donat on
future plans & Five Star goals.
In a happy bit of synchronicity, his comments echo themes threaded
throughout this issue.
In Keep your employees from quitting your spa we have pulled insight from
Verena Lasvigne-Fox, Senior Spa Director, Four Seasons Hotels and Resorts,
on how best to reduce employee turnover rates. And that article leads to a
downloadable resource of more in-depth commentary from a list of industry
leaders, including ISPA President Lynne McNees, Daisy Tepper, Spa Director
at The Post Oak Hotel at Uptown Houston, and others.
And we tackle the often-expressed fear that technology will erode the human
touch in How technology can add a personal touch in your spa.
This month, we also feature our interview with global wellness expert, Sonal
Oberoi, about her new book The Wellness Asset and take a look into the
breathtaking Dunton Hot Springs, a ghost town turned luxury resort on a
lithium-rich hot spring.
And, in our executive column by Book4Time’s Marketing Manager, Emily
Moxley, we look at 5 trends shaking up the spa industry.
I hope you enjoy reading this month’s articles in Spa Executive and they
provide valuable information to help you achieve success.
About
Spa Executive:
Spa Executive is
Book4Time’s magazine
for leaders in the business
of wellness. News, views,
and interviews for those
who want to attract top
talent, increase customer
retention, and offer the best
possible guest experience.
The
Spa Executive
Team
Publisher
Roger Sholanki
Creative Director
Nima Chadha
Creative Coordinator
Emily Moxley
Editor
Elizabeth Bromstein
Designer
Cecilia Chavira Valle
Roger Sholanki,
CEO
Book4Time