Spa Executive June 2021

Colors for your retail space
Eiseman said, “Retail is where you want to build
up excitement. You want to make it very different
from the rest of the experience. Red is still too
aggressive. The purple family has quite a range,
and purples can have an excitement attached to
them because purple is a complex color made up
of both red and blue, the best of all worlds. With
high-end products I’d go into the purples that are
a little deeper, like aubergine. That would make
it very different from the other area and have a
classy elegance attached to it that would be a
great background for product.
Eiseman suggests that “one colored wall with
product against it can be very effective, rather
than all four purple walls, which would feel like
it was closing in. Or it can be purple accents,
like shelving.”
Another suggestion is the use of metallic colors
in retail spaces, or something in the purple family
with a metallic finish. Metallic colors, Eiseman
said, add to the perceived value of the product.
Colors for your staff rooms
All of this can work even if the waiting room is
the same as the retail room, she said, “because
when guests go into the spa area, they are really
hit with the relaxation because of the difference in
color atmosphere.”
Eiseman said that, when it comes to staff
break rooms, you want your team to feel
energized, but you don’t want it to be aggressive
because you also want people to feel relaxed
and comfortable.
“You could do something more vital in either cool
or warm tones, such as greens with more vitality.
These are refreshing, which is a good word for
anybody who is going to be working with others.
You want the color to be a little more saturated and
to have more brightness. I would avoid red. Red is
the most exciting color but can be very aggressive
and we don’t want that in a break room. I wouldn’t
do the soft blue greens that I recommended for
the spa, but something with a little bit more yellow
base, to add a bit more excitement.”