Spa Executive June 2021

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Let’s talk about technology in physical spa locations at luxury hotels and resorts around the world. Here are 5 trends shaking up the spa industry. 5 TRENDS SHAKING UP THE SPA INDUSTRY We hear a lot about the latest technology to hit varying industries; but, oftentimes, the spa industry is grouped under wellness and we specifically hear about wearable tech, robotics, touchless therapies etc. So, let’s get a little more specific. Let’s talk about technology within physical spa locations at luxury hotels and resorts around the world. By Emily Moxley, Marketing Manager, Book4Time I’m of the opinion that technology will disrupt the status quo the industry has established today. The customer experience has remained untouched, but the expectation from our guests has changed. In turn, businesses (mainly spas) are adapting and evolving to change with them. June 2021 Issue • p. 29
Here are five trends shaking up the spa industry: 1Software as a Service (SaaS) SaaS platforms have entered the spa world in full force. It’s becoming rare to come across a luxury retreat or spa within well-known hotels and resorts that don’t have a platform in the cloud to operationalize business efficiencies. Spa owners, and directors are looking for something that will centralize their CRM, payment solutions, scheduling, booking and reporting in one place. Furthermore, there’s an appetite for software that has a number of integrations primarily with hotel reservation platforms like Opera or payment gateways to make their lives simpler. Gone are the days of using multiple paper diaries to track appointments, guest names, and technician availability. Much like you’re turning to this article online vs. a printed copy in a delivered newspaper, the old paper method in life is becoming obsolete, let alone businesses. Forward-thinking directors and managers are shaping this change and building a sustainable future for their spas by implementing solutions that will allow them to grow and check the boxes mentioned above. 2 Business Intelligence (BI) We’ve all heard this word before and can often bucket it to just mean “fancy reporting”. However, when I mention BI, I’m talking about insight vs. data. All spa directors, managers and owners will always have access to their data. However, the true advantage is having the means to analyze it and help make intelligent and informed business decisions. For example, one may ask: Which one of my spas is performing the best in terms of number of couples treatments booked? Granted, you can probably tally up your appointment numbers and run a comparison in Excel, but when you manage multiple locations or are comparing multiple variables, there’s a dire need for business intelligence. The basic reporting features and functionality aren’t enough to truly realize how your business can thrive during an unforeseen situation (like the COVID-19 Pandemic). You can find ways of optimizing spend, technician utilization and more through the use of business intelligence. June 2021 Issue • p. 30
Page 1 and 2: Spa Executive The magazine for lead
Page 3 and 4: Letter from Publisher Dear readers,
Page 5 and 6: Red is associated with passion, lov
Page 7 and 8: Colors for your retail space Eisema
Page 9 and 10: Investing in your employees Investi
Page 11 and 12: Talk about your spa at the St. Regi
Page 13 and 14: What industry developments are you
Page 15 and 16: 3. Identify your customers Another
Page 17 and 18: I combined phone systems to a centr
Page 19: Robust reporting capabilities allow
Page 22 and 23: Dunton Hot Springs is a romantic 19
Page 24 and 25: century Bathhouse, in the pool outs
Page 26 and 27: The Wellness Asset by global wellne
Page 28 and 29: The main areas traditional hotelier
Page 32 and 33: 3 Contactless Experiences We’ve a
Page 34: Spa Executive FOR LEADERS IN THE BU

Spa Executive June 2021

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