Automotive August 2021

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Murat Barın, the CEO at Vector Otomotiv Vector, heavy vehicle spare parts supplier breaking records Exporting bellows, boots and relevant spare parts for heavy vehicles and automobiles for more than 40 years, Vector Otomotiv is committed to focus more on its operations in 120 countries. Vector is determined to exceed previous year’s sales and get in contact with more countries each year. Taking advantage of the notorious pandemic period by working ever harder, the company exceeded the export figures in that period and finalized the year with records. Murat Barın, the CEO at Vector Otomotiv, told us about their export activities and their strategic plan of actions on target markets. Can you tell us about your company’s main engagements, services you offer for the automotive sector and product range? Vector Otomotiv Ticaret A.Ş. (Inc.) was established in 1981 in Istanbul, the export capital of Turkey. With our expertise of more than 40 years, Vector Otomotiv Ticaret A.Ş. exports bellows, boots and relevant spare parts for heavy vehicles and automobiles to more than 120 countries. We mainly work in close cooperation with Turkish manufacturers, provide them with mandatory audits of all our partners, and bring our manufacturers and clients together to finalize supply and demand for the best interest of both parties. With the experience we have gained over the years, we have been honored with numerous awards so far. We are among the exemplary and pioneering companies of our sector both in and out of our country. We’re pleased to have added a new one to those achievements, the “2020 Bronze Exporter” award. Our company offers a wide range of products such as air springs, shock absorbers, leaf springs, V-Arms, brake boots, rods, compressors, brake discs, filters, clutches center, headlamps for heavy vehicles, clutch pads, axle repair kits. What’s the percentage of your export performance within your overall sales? What about your additional goals regarding potential markets? We export all that we manufacture. Today, we are proud that we export to more than 120 countries on all continents. As for our target for 2021, it certainly is to increase our share in the target markets where we export to. How have you been affected by the pandemic? Have you observed any changes or diversions in your current markets? The pandemic severely disrupted proper functioning of global supply chains. The August 2021 50
automotive sector was also adversely affected. As of March 31, 2020, global automotive industry almost came to a standstill due to the fact that 80% of the world’s supply chain volume was to and from China. The uncertainty of the first two months of the pandemic all over the world caused our company’s export sales to follow a negative course during the first quarter of 2020. Afterwards, things came back on track and we managed to exceed our export figures in previous years and finalized the year with records. Thanks to the fact that our technological infrastructure is easily adjustable to working online, we were able to adapt to the process quickly. We were one of the first companies that initiated home office working. As Vector Otomotiv, we had the chance to implement our clients’ demands and expectations without any disruption, as we believe permanence of business processes was one of the main factors that made the difference during pandemic. That’s what we are proud of. A lot of companies focused on digitalization to meet with potential buyers as fairs were canceled due to the pandemic. How did you manage your business during the pandemic? How and how much did you get digitalized? Vector Otomotiv has a proactive course of action that closely keeps track of each and every technological, scientific and sociological development, thanks to its innovative corporate structure. The importance we attach to digitalization dates back to the pre-pandemic period as we are aware that over time, the global demand for digitalization will be sectorbased.Thanks to our profoundly-equipped infrastructure and solid network, our company had already been prepared for crises like the pandemic. We were able to follow all processes such as receiving orders, tracking stocks, manufacturing steps and shipment through our system and make instant notifications to our clients. In terms of digital transformation, we acted in favor of our customers. As a result, we received very positive feedback in terms of customer satisfaction. What have you been up to regarding 2021? Are you planning to take part in any local or international fairs? Our immediate plans are to grow, to increase our turnover, to expand our product range, to improve customer services and to open up to new regional markets. We are capable of delivering our products to the address on the right date, thanks to our fast and diversified shipping options. Another piece of our plan for 2021 is to pay visits to our existing overseas customers and to pursue potential customers The logic of international trade justifies that fairs are significant for businesspeople to reach the right market, the right customer and the right product. For this reason, Vector Otomotiv pays attention to being active parts of fair organizations. We participated and are committed to further participate in Automechanika that has been held in many parts of the world so far. We aim to take part in Aapex Fair, one of the largest fair organizations, which will be held in 2021 in LA, USA. Have you got anything you’d like to highlight in the news? We are focused to exceed our sales in new markets compared to the previous year, in line with our targets this present year. What makes Vector Otomotive stand out is to be employing qualified personnel and providing clients with quality and reliable service. All those positive qualities enabled us to get out of the pandemic crisis with advantages, let alone suffer. 51 August 2021
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Automotive August 2021

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