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Automotive August 2021

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automotive sector was also adversely<br />

affected. As of March 31, 2020, global<br />

automotive industry almost came to a<br />

standstill due to the fact that 80% of the<br />

world’s supply chain volume was to and<br />

from China.<br />

The uncertainty of the first two months of<br />

the pandemic all over the world caused our<br />

company’s export sales to follow a negative<br />

course during the first quarter of 2020.<br />

Afterwards, things came back on track and<br />

we managed to exceed our export figures<br />

in previous years and finalized the year<br />

with records.<br />

Thanks to the fact that our technological<br />

infrastructure is easily adjustable to<br />

working online, we were able to adapt to<br />

the process quickly. We were one of the<br />

first companies that initiated home office<br />

working. As Vector Otomotiv, we had the<br />

chance to implement our clients’ demands<br />

and expectations without any disruption,<br />

as we believe permanence of business<br />

processes was one of the main factors that<br />

made the difference during pandemic.<br />

That’s what we are proud of.<br />

A lot of companies focused on<br />

digitalization to meet with potential<br />

buyers as fairs were canceled due to the<br />

pandemic. How did you manage your<br />

business during the pandemic? How and<br />

how much did you get digitalized?<br />

Vector Otomotiv has a proactive course<br />

of action that closely keeps track of each<br />

and every technological, scientific and<br />

sociological development, thanks to<br />

its innovative corporate structure. The<br />

importance we attach to digitalization<br />

dates back to the pre-pandemic period as<br />

we are aware that over time, the global<br />

demand for digitalization will be sectorbased.Thanks<br />

to our profoundly-equipped<br />

infrastructure and solid network, our<br />

company had already been prepared for<br />

crises like the pandemic. We were able<br />

to follow all processes such as receiving<br />

orders, tracking stocks, manufacturing<br />

steps and shipment through our system<br />

and make instant notifications to our<br />

clients. In terms of digital transformation,<br />

we acted in favor of our customers. As a<br />

result, we received very positive feedback<br />

in terms of customer satisfaction.<br />

What have you been up to regarding<br />

<strong>2021</strong>? Are you planning to take part in any<br />

local or international fairs?<br />

Our immediate plans are to grow, to<br />

increase our turnover, to expand our<br />

product range, to improve customer<br />

services and to open up to new regional<br />

markets. We are capable of delivering our<br />

products to the address on the right date,<br />

thanks to our fast and diversified shipping<br />

options.<br />

Another piece of our plan for <strong>2021</strong> is to pay<br />

visits to our existing overseas customers<br />

and to pursue potential customers<br />

The logic of international trade justifies<br />

that fairs are significant for businesspeople<br />

to reach the right market, the right<br />

customer and the right product. For this<br />

reason, Vector Otomotiv pays attention to<br />

being active parts of fair organizations. We<br />

participated and are committed to further<br />

participate in Automechanika that has been<br />

held in many parts of the world so far. We<br />

aim to take part in Aapex Fair, one of the<br />

largest fair organizations, which will be held<br />

in <strong>2021</strong> in LA, USA.<br />

Have you got anything you’d like to<br />

highlight in the news?<br />

We are focused to exceed our sales in new<br />

markets compared to the previous year, in<br />

line with our targets this present year.<br />

What makes Vector Otomotive stand out<br />

is to be employing qualified personnel and<br />

providing clients with quality and reliable<br />

service. All those positive qualities enabled<br />

us to get out of the pandemic crisis with<br />

advantages, let alone suffer.<br />

51 <strong>August</strong> <strong>2021</strong>

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