Construction Monthly Magazine | Los Angeles Build Expo Show Edition
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28 CONSTRUCTIONMONTHLY.COM<br />
Google Partner Teaching: Intro to SEO & Understanding your Website<br />
(BEGINNERS) - Part 1<br />
9:30 a.m. - 10:30 a.m. | Floor A<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
In this class you will learn:<br />
(The starting point for business owners that don’t know<br />
much about online advertising)<br />
• Types of coded websites<br />
• What makes sense for you to use<br />
• What the cost should be<br />
• Basic <strong>Build</strong>ing of your website – easiest things to do,<br />
most overlooked<br />
• How to read the basics in Google Analytics<br />
• Google Search Console<br />
• Density of text<br />
• Understanding user experience<br />
• Reading competitors’ strategies<br />
• Identify keywords that will have the most impact<br />
• Understand why all SEO companies have different<br />
strategies<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Trans-relational Thinking – A new approach to Design<br />
9:30 a.m. - 10:30 a.m. | Floor J<br />
Christopher Mercer<br />
Founder | (fer) Studio<br />
A case study presentation of one of (fer) studio’s unique Southern California homes developed using their Trans-relational<br />
approach to design.<br />
Target Audience: Residential <strong>Build</strong>ers, home owners and material suppliers<br />
Top 7 ADA Barriers Found in Restrooms<br />
9:30 a.m. - 10:30 a.m. | Floor E<br />
Victor Felix<br />
Director of Content Compliance | BlueDAG<br />
During this session, we will present an overview of the seven most common ADA restroom barriers identified in actual field<br />
assessments by BlueDAG subscribers. A question and answer period will follow the presentation.<br />
Target Audience: Contractors, Architects, Engineers, Facility Managers and more<br />
Tricks, Tips, & Ploys in Project Scheduling<br />
9:30 a.m. - 10:30 a.m. | Floor G<br />
Saleh Mubarak<br />
Author, Public Speaker & Trainer<br />
<strong>Construction</strong> project scheduling is an interesting field where science meets art. Even though the concept is simple and can<br />
be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips can<br />
make a big difference between the success and failure of the project. This seminar covers a wide collection of them to make<br />
the project management team aware of them. This includes tips for good practices as well as common mistakes.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 1<br />
10:40 a.m.-11:30 a.m. | Floor A<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)<br />
• Writing text with your keywords<br />
• Security strategies<br />
• Writing meta tags (Title, Description, H)<br />
• Ranking Strategies<br />
• Implementing and Following Google Strategies<br />
• Google AdWords – BASIC training<br />
• Bert<br />
• Do’s / Don’ts<br />
• EAT<br />
• HREFLANG Tag<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers
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