Construction Monthly Magazine | Los Angeles Build Expo Show Edition
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Make Your Business a Lead Generation Machine<br />
9:30 a.m. - 10:30 a.m. | Floor D<br />
Joshua Erazo<br />
CEO | Vital Utility, LLC.<br />
Free Tips how to generate leads from your website, social media & much more.<br />
Target Audience: All Businesses<br />
Trans-relational Thinking – A new approach to Design<br />
9:30 a.m. - 10:30 a.m. | Floor J<br />
Christopher Mercer<br />
Founder | (fer) Studio<br />
A case study presentation of one of (fer) studio’s unique Southern California homes developed using their Trans-relational<br />
approach to design.<br />
Target Audience: Residential <strong>Build</strong>ers, home owners and material suppliers<br />
Top 7 ADA Parking Lot Barriers<br />
9:30 a.m. - 10:30 a.m. | Floor E<br />
Victor Felix<br />
Director of Content Compliance | BlueDAG<br />
During this session, we will present an overview of the seven most common ADA parking lot barriers identified in actual<br />
field assessments by BlueDAG subscribers. A question and answer period will follow the presentation.<br />
Target Audience: Contractors, Architects, Engineers, Facility Managers and more<br />
Introduction to <strong>Construction</strong> Cost Estimating<br />
9:30 a.m. - 10:30 a.m. | Floor G<br />
Saleh Mubarak<br />
Author, Public Speaker & Trainer<br />
Cost estimating is arguably the most important function in construction project management. It may be indeed the<br />
difference between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs<br />
indirect costs, detailed vs approximate estimates, and more.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 2<br />
10:40 a.m.-11:30 a.m. | Floor A<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)<br />
• Writing text with your keywords<br />
• Writing meta tags (Title,<br />
Description, H)<br />
• Implementing and Following<br />
Google Strategies<br />
• Bert<br />
• EAT<br />
• Security strategies<br />
• Ranking Strategies<br />
• Google AdWords – BASIC training<br />
• Do’s / Don’ts<br />
• HREFLANG Tag<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
How Collaborating the Design + <strong>Construction</strong> Process Creates Timeless<br />
Architecture<br />
11:00 a.m. - 12:00 p.m. | Floor F<br />
Nidal Hamida<br />
Founding Principal | Hamida Architects<br />
Explaining the importance of how Architect / Contractor relationships can help all the parties involved to create an<br />
architectural product that engages high end clients.<br />
Target Audience: Architects and general contractors<br />
SPECIAL LOS ANGELES SHOW EDITION 2021 31
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