Bürklin Elektronik Quarterly # 04/2021 Englisch

PUNKT & KOMMA
BÜRKLIN ELEKTRONIK
SETS THE COURSE
FOR PROFESSIONAL
CONTENT MARKETING
As a leading distributor
of high-quality electronic
components and service
provider for Automation,
Robotics and Process
Technology, Bürklin
Elektronik knows full
well that every little
detail counts. Whether
it‘s technical or content
perfection - Bürklin
Elektronik‘s standards
are impressively high. As
an electronics expert, the
company with its attractive
online shop is a qualified
point of contact for its
customers for information
worth knowing and
genuine know-how.
So, it‘s not surprising that
Bürklin Elektronik brought
the Salzburg-based content
and content marketing
agency punkt & komma
on board to perform with
good electronics content at
www.buerklin.com.
BUERKLIN.COM:
ELECTRONICS CONTENT
WITH ADDED VALUE
Since 1954, the electronics
company based in Bavaria
has made it its business to
meet every customer need,
no matter how individual,
and to guarantee the availability
of its products at all
times. At the company‘s
headquarters in Oberhaching
alone, there are
more than 70,000 products
in the warehouses, and
the company never tires
of expanding its range.
To meet this service claim
in digital as well, Bürklin
Elektronik took a clear
step in 2020 and rolled
out an individual content
marketing roadmap
together with punkt &
komma.
The Salzburg agency is a
specialist in content and
knows the importance of
customized strategy concepts
in the digital world.
In view of the flood of
information that hits users
every day, it is essential to
take them on a customer
journey that is characterized
by emotion, simplicity,
and effectiveness. Because
what counts at the end of
the day? A satisfied customer!
And it was precisely
this circumstance that
punkt & komma considered
with a well-thoughtout
content strategy.
CONTENT CREATION
IN DETAIL
In order to optimally reach
potential customers,
Bürklin Elektronik made
clear decisions regarding
brand positioning
and target groups. Based
on this, relevant topics
were developed together
with the experts, which
subsequently served as a
valuable basis for content
creation.
Bürklin Elektronik relied
on professional solutions
from the areas of
content editing, web text
and consulting.
CONTENT EDITING: The
integration of an online
magazine immerses the
user deeper into the world
of electronics. Innovative
topics are addressed and
presented in a comprehensible
way to provide added
value for the reader.
WEB TEXT: Whether
category pages, guide texts
or manufacturer pages,
punkt & komma delivered
the ideal content - always
tailored to the target
group. The task was to
package products from
more than 500 manufacturers
in valuable content
units and present them
in a way that users could
understand.
CONSULTING: The customer
journey plays an
enormously important role
in content marketing. The
credo is to pick up the user
where he stands. They
need information, support,
and quick answers to their
questions. punkt & komma
acted as a consultant and
helped to offer all this
to the (future) customer.
After all, only a satisfied
customer ultimately leads
to a positive purchase
conclusion.
Why specifically electronics
content? Because at
Bürklin Elektronik, the
customer is the focus.
The company is committed
to providing meaningful
knowledge and education
in the field of electronics.
Complex topics are
presented in an understandable
way via valuable
content solutions in
order to make knowledge
accessible. Know-how is
to be passed on without
compromise. Because
that‘s what users expect
from an electronics expert:
support, education, and
knowledge transfer.
punkt & komma Managing Director
Ines Eschbacher
10 Bürklin Quarterly
www.buerklin.com
11