Bürklin Elektronik Quarterly # 04/2021 Englisch
Bürklin Quaterly is a Bürklin Elektronik magazine published four times a year with profound information on services, products and manufacturers.
Bürklin Quaterly is a Bürklin Elektronik magazine published four times a year with profound information on services, products and manufacturers.
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PROJECT<br />
SMART BÜRKLIN<br />
ONLINE SHOP<br />
TO INCREASE ITS DIGITAL PRESENCE AND IMPROVE THE BUYING<br />
EXPERIENCE FOR ITS CUSTOMERS, BÜRKLIN ELEKTRONIK TRUSTS<br />
INTERSHOP AS THE IDEAL SOLUTION FOR HEADLESS COMMERCE.<br />
After our comprehensive reports on<br />
the Smart Bürklin Online Shop project<br />
in Bürklin <strong>Elektronik</strong> <strong>Quarterly</strong><br />
#01/<strong>2021</strong> as well as #02/<strong>2021</strong>, you<br />
- dear customers and suppliers -<br />
are surely asking yourself:<br />
WHEN WILL THE TIME COME?<br />
About a year ago, Bürklin <strong>Elektronik</strong><br />
decided to rely on the Intershop<br />
Commerce Cloud platform. Together<br />
with our implementation partner<br />
Smart Commerce, we are pursuing<br />
the headless commerce approach.<br />
In this approach, the frontend and<br />
backend of the eCommerce solution<br />
are decoupled from each other. At<br />
Bürklin <strong>Elektronik</strong>, both the backend<br />
and the frontend are based on the<br />
Intershop standard solution, which<br />
has been adapted to a large extent to<br />
our individual requirements. These<br />
adjustments take time - more time<br />
than planned. According to current<br />
plans, we expect a Soft Go-Live in<br />
Q1 2022. Why? You can find out in<br />
the following.<br />
AT BÜRKLIN ELEKTRONIK,<br />
THE FOCUS IS ON THE CUSTOMER<br />
We want to convince our customers<br />
from day one. That is our goal. We<br />
want to convince you that our online<br />
shop is future-proof, customeroriented<br />
and perfectly tailored to you<br />
- dear customers and suppliers. The<br />
satisfaction of our business partners<br />
and the fulfilment of our performance<br />
promises are our top priority.<br />
This is our claim, and we work on it<br />
with high pressure, even if this<br />
causes delays in the project.<br />
6 Bürklin <strong>Quarterly</strong><br />
www.buerklin.com<br />
7
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