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Bürklin Elektronik Quarterly # 04/2021 Englisch

Bürklin Quaterly is a Bürklin Elektronik magazine published four times a year with profound information on services, products and manufacturers.

Bürklin Quaterly is a Bürklin Elektronik magazine published four times a year with profound information on services, products and manufacturers.

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punkt & komma Team<br />

COOPERATION<br />

WITH SUCCESS<br />

punkt & komma acted<br />

as content creator and<br />

consultant in this interaction.<br />

Short communication<br />

channels were the motto:<br />

In close consultation<br />

with Bürklin <strong>Elektronik</strong>‘s<br />

product managers and SEO<br />

experts, important content<br />

topics were defined in advance<br />

and prepared accordingly.<br />

Bürklin <strong>Elektronik</strong> is<br />

thus the communications<br />

expert, punkt & komma the<br />

consultant - a symbiosis<br />

that cannot be surpassed<br />

in terms of expertise and<br />

added value.<br />

A successful all-round<br />

package of relevant content<br />

that takes the user into the<br />

world of electronics and<br />

makes expert know-how<br />

tangible.<br />

PUNKT & KOMMA:<br />

CONTENT MARKETING<br />

AT ITS BEST<br />

punkt & komma knows that<br />

content is not a nice-tohave,<br />

but the basis of every<br />

successful digital strategy.<br />

It is important to emphasize<br />

the individuality of a<br />

product. A claim that the<br />

Salzburg agency successfully<br />

fulfils by delivering<br />

impressive content with<br />

outstanding ideas and<br />

individual concepts.<br />

The agency‘s range of<br />

services is broad: from<br />

strategy and conception to<br />

operational support in the<br />

areas of content marketing,<br />

content management,<br />

social media marketing and<br />

visual storytelling. Above<br />

all, content that inspires<br />

counts. „It‘s not about more<br />

content, it‘s about better<br />

content,“ has always been<br />

the credo of Managing<br />

Director Ines Eschbacher,<br />

whose intention from the<br />

very beginning was to get<br />

to the heart of a product‘s<br />

core message.<br />

An approach that is not only<br />

more relevant today than<br />

ever before but has become<br />

vital across the industry.<br />

Every type of content<br />

must offer the user actual<br />

added value in order to be<br />

convincing in the endless<br />

expanses of the Internet.<br />

In the meantime, content<br />

marketing has grown into a<br />

discipline in its own right.<br />

So, like Bürklin <strong>Elektronik</strong>,<br />

it is important to take the<br />

step forward and focus on<br />

good content. Because the<br />

competition never sleeps,<br />

and only those who deliver<br />

relevant content will be<br />

ranked well.<br />

The content and content<br />

marketing agency punkt &<br />

komma is a professional<br />

partner when it comes to<br />

strategy, web copywriting,<br />

inbound marketing,<br />

content creation, social<br />

media, and visual storytelling.<br />

Whether tourism,<br />

experience, trade or industry,<br />

Managing Director<br />

Ines Eschbacher and her<br />

25-strong team sharpen<br />

every USP and create<br />

content that inspires.<br />

punkt & komma<br />

Gusswerk Halle 6<br />

Söllheimer Straße 16<br />

5020 Salzburg<br />

Austria<br />

www.punkt-komma.at<br />

info@punkt-komma.at<br />

+43 662 875572<br />

12 Bürklin <strong>Quarterly</strong><br />

www.buerklin.com<br />

13

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