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News<br />
De Beers-owned Lightbox Jewelry now offers loose pink, blue, and white lab-created<br />
diamonds to its US customers.<br />
Lightbox launches loose lab-created<br />
fancy colour diamonds for consumers<br />
Lightbox Jewelry, the De Beers-owned lab-created diamond jewellery<br />
business, has launched new product category Lightbox Loose Stones,<br />
which enables consumers to purchase individual Lightbox white, pink, or<br />
blue lab-grown diamonds at its standardised price of $US800 per carat.<br />
Lightbox introduced loose stone sales following an increase in<br />
consumer demand for custom design – particularly from the female<br />
self-purchase demographic.<br />
The loose lab-grown diamonds are showcased on the website<br />
alongside one-of-a-kind finished pieces – which are designed to act<br />
as an 'inspiration board' – and a list of jewellers specialising in custom<br />
design work.<br />
Steve Coe, CEO Lightbox Jewelry, said, “From the beginning, we have<br />
had enquiries from consumers who see our lab-grown diamonds –<br />
with their unbeatable price, great quality, and range of colour – as an<br />
opportunity to explore their creativity, making something that is<br />
unique to them."<br />
He added, “We are thrilled to launch this exciting new concept that<br />
offers a simple and accessible way to create fun and affordable,<br />
custom-designed lab-grown diamond fashion jewellery using our<br />
colorful array of stones.<br />
Lightbox Loose will open up a world of possibilities for a broad range<br />
of consumers to experiment with customisation, personalisation and<br />
creative design.”<br />
The stones are available in sizes up to 2 carats, round brilliant or<br />
princess cut, via the Lightbox website. However, they are currently<br />
only available to US customers – unlike the broader Lightbox range,<br />
which ships internationally, including to Australia.<br />
The announcement explained that the “concept evolved as the<br />
company saw a growing demand from customers, particularly<br />
women self-purchasers, looking for bespoke design options.<br />
"To make the process simple and approachable, Lightbox developed<br />
a seamless online purchase and referral experience. Shoppers can<br />
easily select and buy individual Lightbox lab-grown diamonds, peruse<br />
original custom designs, and browse a vetted list of established<br />
jewelers known for their custom design work.”
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