Automotive Exports November 2021

Ultrafabrics Partners with Jaguar Land Rover to
Define the Future of Sustainable Luxury with the
New Range Rover models
Ultrafabrics is pleased to announce the
most recent chapter of its partnership
with Jaguar Land Rover in the form of the
revolutionary Range Rover, JLR’s most
ambitious luxury vehicle to date.
The elegant new Range Rover defines
modern luxury, providing more
refinement, customer choice and scope
for personalisation than ever before. For
the first time, customers can specify a
Range Rover with a sustainable, luxury
animal-free (vegan) leather by choosing
Ultrafabrics in both the standard and SV
Intrepid models.
Perry Hodge, Vice President of
Transportation, says of the partnership,
“We have been working closely with the
Jaguar Land Rover design team’s research
and innovation team for almost eight years.
In the new models, especially the Range
Rover SV, Ultrafabrics has a much larger
presence throughout the interior which is
the result of our years-long commitment
to bringing luxury and innovation to our
customers.”
He adds, “We are proud to bring their
concept of modernity and their distinct
subtle luxury to life. Ultrafabrics’ materials
offer the same tactile qualities as leather
but are 30% lighter and thereby generate a
quarter of the carbon dioxide emissions.”
With a soft haptic and technical aesthetic
that embodies the brands mantra of ‘touch
the future’, the Ultrafabrics’ material, in
Light Cloud with Cinder Grey, is applied
in a future-forward duotone colourway
of the SV Intrepid interior, redefining the
sporting and dynamic nature of the vehicle.
While the standard Range Rover includes
Ultrafabrics in Ebony, offering the most
progressive materiality choices to date.
Range Rover is the original luxury SUV and
has led by example for 50 years, combining
serene comfort and composure with
all-conquering capability. The New Range
Rover is the most desirable yet, mixing
breathtaking modernity and aesthetic
grace with technological sophistication and
seamless connectivity. Ultrafabrics is proud
to be redefining the future alongside such
an iconic automotive brand.
ABOUT ULTRAFABRICS
Ultrafabrics is a range of premium,
animal-free materials that is reshaping
the world of performance fabrics. Crafted
in the company’s Japanese mill using a
proprietary production process, its passion
is the creation of unrivaled sensorial
experiences.Ultrafabrics’ continuous
investment in innovation, research and
development has resulted in a range of
polyurethanes suitable for both indoor and
outdoor use. The brand’s growing client
list of luxury brands spans many industries,
from residential and contract furniture, to
upholstery for cars, yachts, airlines, and
private jets.
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