Debtfree Magazine Issue 11 of 2021

WARNING CONSUMERS WITHOUT SCARING THEM
FINDING A BALANCE
All those involved in the industry would like to see
consumers protected from such scams. The challenge
is how to add these warnings via their advertising
campaigns in a way that does not scare consumers off
the genuine process.
At present, things have got to the point where all parties agree there is
a need and many have agreed to start incorporating such warnings into
their advertising and client communications on a regular basis.
Consumers can easily become confused when reading such warnings
so, there is a need to present these warnings balanced (or perhaps far
outweighed) with positive messages about the industry. Also, it will be
important to make wise choices in how often such messages are sent
out.
Various role players in the industry are now looking into how they can
best share positive messages and also help warn vulnerable clients and
consumers about these possible dangers.