The 10 Most Empowering Women in Business, 2021

The 10 Most Empowering Women in Business, 2021
Tina Powell
A Prominent Leader in the Digital Marketing Industry
Being at the forefront of marketing and social media,
Tina Powell is a prominent leader in the digital
marketing industry for financial services. Tina
brings 20 years of experience in hands-on digital marketing
campaign and strategy to the table. Her commitment to
service excellence is known throughout her team and
impressive client roster. What sets her apart is her intense
desire to support the growth and evolution of her team and
the brands they represent.
Currently, Tina is steering the ship of C-Suite Social
Media, a digital marketing and social media agency for
privately held companies in financial services, as a CEO.
In an interview conducted between Tina and Insights
Success, Tina sheds light on her entrepreneurial journey and
how C-Suite is empowering its clients to build strong
brands and achieve their most important business goals by
leveraging the power of digital marketing and social media.
Below are the highlights of the interview:
What were the challenges and experiences you came
across prior and after becoming Chief Executive Officer
at C-Suite Social Media?
When I first became CEO of C-Suite Social Media, it was
just me. Naturally, I was doing everything myself in all
departments and doing you-name-it while running all
aspects of day-to-day operations. So, the challenge initially
was taking on too many roles and responsibilities myself. If
you try to do everything and spread yourself too thin, you’ll
soon discover it is a recipe for failure and not for success.
Shortly after getting our first few clients, I started adding to
the team. I hired a part-time marketing assistant and
engaged with a knowledgeable and reputable CPA firm so I
could build the business and focus on sales. I paid close
attention to my financials and put everything back into the
business to build a strong enough cash position for reserves
and new talent.
Today, my primary focus is on our people and our clients, in
that order. One of my many gifts is developing other people
and helping every team member reach their potential.
What people, what books, what life factors have
influenced and impacted you?
I have been influenced by so many people throughout my
career, but it was the example of my mother, who raised
two children as a single parent that is the most profound.
She would go on to put herself through college to earn a
bachelor’s degree and later become an entrepreneur herself
by starting a bookkeeping business and then working at an
International cosmetics company where she traveled to
Vietnam.
To this day, books continue to consume my time and
attention, both audio and hardcover. Napoleon Hill’s “Think
and Grow Rich” shaped my belief that anything is possible
when you apply hard work, action, and a singularity of
focus on your goals. On the personal side, American
neurosurgeon Paul Kalanathi and his memoir, “When
Breath Becomes Air” remind me that life is finite, fragile,
and can be taken away at any time. It also helps me to
appreciate how blessed I am to be alive and do work I love
each day.
Being a recognized digital leader, what is your opinion
regarding the impact of the COVID-19 pandemic on
www.insightssuccess.com
July 2021 | 31