22.12.2021 Views

Estetica Magazine ASIA Edition (3/2021)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

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Hair Joeri Rouffa for L'Officiel Paris<br />

Hair Hyunwoo Lee for Harper's Bazaar Korea<br />

In your opinion, is it possible to create ‘everyday’ Avant Garde?<br />

HWL: This is the problem all hairstylists face. Generally, stylists are forced to stay within certain limits,<br />

and often advertising requires natural hair, so attention is on the product to be sold. However, I believe it<br />

is important to define what is meant by ‘everyday’ people. Only very few people lead cutting-edge lives,<br />

most need to conform to the demands of their daily lives. It only through breaking those ties of<br />

conformity that you can ever think about change.<br />

JR: Of course! Some ‘everyday’ people can carry off an Avant Garde cut very well. I think it immediately<br />

makes them become even more interesting.<br />

Hair Joeri Rouffa for Keune Hair Cosmetics<br />

Hair Joeri Rouffa for Keune Hair Cosmetics<br />

Hair Hyunwoo Lee for GQ Korea<br />

Hair Hyunwoo Lee for Angel Chen Studio A/W <strong>2021</strong> Campaign<br />

artist<br />

23

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