Estetica Magazine ASIA Edition (3/2021)

than 120 countries around the world.
The company now has overseas
subsidiaries in 12 countries, and
sells hairdressing- and medicalrelated
products to hairdressers,
beauticians, nail artists, dentists and
doctors in the world. The products
sold overseas include hair salon
equipment brand-named “Takara
Belmont,” hair salon exclusive
professional cosmetic products
named “LebeL” and “ESTESSiMO,”
and dental and medical equipment
called “Belmont.”
Which was your most recent hair
product launch?
In October we launched LebeL
ONE in Japan. It’s a full hair care
range centred around a shampoo
Horos
innovation based on cutting-edge
stem cell research. The philosophy
behind the range is that a habit
repeated every day has the power
to change the future of your hair.
Through daily home care and
professional salon care, you will
achieve a self-moisturizing scalp
and achieve truly beautiful hair.
Can you be more specific about
how Takara Belmont works with
our industry?
Takara Belmont, which entered the
hairdressing field by producing
barber chairs, has expanded the
scope of its business to manufacture
and sell salon chairs, shampoo units,
hair processors, beauty equipment,
and cosmetic products for hair, skin
and nail care. Moreover, the company
designs hair salons and provides
counselling on the management of
such salons, including technical
instructions for their staffers, thus
supporting the management of hair
salons on various levels.
The last couple of years must
have been quite challenging for
you, as it has been for all the
hair and beauty industry.
The need for society to maintain
social distancing and avoid physical
contact due to the COVID-19
pandemic was of course a major
problem for the hair & beauty
industry. Despite these times of
great uncertainty, our mission is to
ensure the safety and wellbeing of
those people in any workplace
where physical contact is required.
We will also continue to contribute
to all the industries we work with
through tireless efforts and
unlimited resources of creativity.
What about the NEXT 100 years?
"Rise into beauty, Walk into life."
As our centenary commemorations
come to their close, Takara Belmont
has defined in its corporate purpose
how the company should aim to
contribute to society over the next
100 years. It is human beings’
universal goal to get pleasure from
having beauty in their lives. Takara
Belmont sees responding to this
universal desire as its permanent
corporate purpose. Furthermore, all
the Takara Belmont group companies
will join forces and continue to
take on the challenge of further
contributing to the development
of the industries of our customers,
squarely address the realization of
a sustainable society through our
business, and help people everywhere
live a fruitful and beautiful life.
We know Takara Belmont is
always very mindful of the
importance of sustainability and
protecting the environment.
Can you tell us about any special
initiatives on this subject?
We started a project called
“Re:bonis” with the goal of creating
MILK by Ura
new value by eliminating waste
synthetic leather from our own
factory during the manufacturing
process of chairs. This project
utilises approximately 140 types of
waste synthetic leather in various
colours by giving them new usage
and value, both inside and outside
the company. Also from the
perspective of achieving Sustainable
Development Goals, we use
excellent biodegradable cleaning
ingredients for our new shampoo
LebeL ONE to protect precious
water resources. In addition, by
cutting the cleaning component by
30% and shortening the rinsing
time, we can expect to save about
8.8% of water wastage, with a
predicted annual water saving of
4,726 tons.
Finally, Mr. Yoshikawa, please can
you remind us about your very
exciting news for 2022?
Yes! We have decided to hold the
international beauty festival – the
Takara World Business Congress
2022 (TWBC2022) at the Pacifico
Yokohama in Japan. We had
planned to hold “TWBC2021”
in 2021, however, due to the
coronavirus pandemic, it was
inevitably cancelled. After careful
consideration, we have decided
to hold it on November 21st and
22nd 2022. We are planning to
participate not only at the venue
but also online. Please look forward
to it. Further details will be
announced on our website as and
when they become available.
Thank you for talking to us,
Mr. Yoshikawa.
“Re:bonis” is a
project with the
goal of creating new
value by eliminating
waste synthetic
leather during the
manufacturing
process of chairs.
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