Winter Newsletter 2022 FINAL for WEB

staff enjoyed 360 rounds at Royal Dornoch during
the summer thanks to our kind offer of free golf on
both courses for their sterling efforts during the
Covid-19 pandemic.
The honorary membership awarded to former Open
champion Paul Lawrie, as well as the Life Membership
awarded to renowned journalist Lorne Rubenstein,
were also strong PR stories that enjoyed media
exposure. The Club also celebrated the 200th anniversary
of the birth of Old Tom Morris in June,
while the announcement that the R&A Women’s
and Men’s Senior Amateur championships are coming
to Dornoch in July 2022 was also well publicised.
Working with partners is also a key part of the marketing
team’s efforts. This year we continued to work
closely with the likes of Links House, Arnold Clark
(BMW-MINI), North Highland College UHI and
other local golf clubs to help keep Royal Dornoch in
the public eye among different audiences. We also
maintained our support for one of Scotland’s most
endangered species, the wildcat, after raising a further
£2,840 through the help of members. Back in
2019, we launched a new clothing range for members,
which is an emblem based on the wildcat element
of the full club crest, and we continued that
support in 2021.
The Club also became one of the first golf clubs to
sign up to a new digital tourism organisation – Scotland,
Where Golf Began. This dynamic digital platform
is inspiring golfers near and far to plan an
exciting golf break and make the most of Scotland
on and off the course. It is an industry-led initiative
designed to be the No. 1 resource for golfers looking
to enjoy stay-and-play trips here.
We welcomed some notable visitors ourselves in
November, working with Links House to host two
journalists visits. Steve Carroll from National Club
Golfer magazine came to the Highlands to write
some features on all-year round golf, playing the
Championship course and also teeing up at Brora
and Nairn Dunbar. Gordon Bannerman, a freelancer
based in Perthshire, also visited. Look out for
their feature pieces in the new year.
Lastly, we also enjoyed an incredibly special visitor in
2021… none other than Gary Player, who came to
our links for the first time in July. The legendary
South African did a nice video message regarding his
visit, set up by Neil, which we shared on our social
media platforms. It generated over 78,000 video
views!
Marketing Subcommittee
23