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The Daily Wine Paris & Vinexpo Paris - Day 2

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I SPECIAL FEATURE I<br />

Eyland Spirits<br />

brings Iceland's<br />

unique<br />

character to<br />

France<br />

Ólafsson Gin uses Iceland's botanicals to create its<br />

distinctive flavour. But this is just the start, with more<br />

products set to launch as Eyland Spirits expands<br />

sales across the globe.<br />

Just two years after it was<br />

launched, Ólafsson Gin from<br />

Iceland's Eyland Spirits has<br />

already firmly established itself<br />

as a favourite in its home country<br />

and is fast attracting admirers<br />

overseas.<br />

Named after Eggert Ólafsson,<br />

a celebrated 18th-century<br />

Icelandic explorer, the<br />

superpremium gin captures the<br />

distinctive flavours of the Land<br />

of Fire and Ice.<br />

In particular, Arnar Jón<br />

Agnarsson, the co-founder<br />

of Eyland Spirits, said the<br />

botanicals used in the gin are<br />

very strong thanks to Iceland's<br />

short summer. Iceland's water<br />

also plays a big part in shaping<br />

the gin's character.<br />

"Icelandic water is low in<br />

minerals," Arnar told <strong>The</strong> <strong>Daily</strong>.<br />

"It's a completely different kind<br />

of water than in most places<br />

in the world. It blends with the<br />

alcohol and becomes very easy<br />

to drink. It's very smooth. All<br />

Icelandic alcohol should be very<br />

smooth."<br />

While Iceland is the biggest<br />

market, Ólafsson Gin is available<br />

in the United States as well<br />

as Denmark, Germany and<br />

Switzerland. Eyland Spirits is<br />

now keen to increase its range<br />

of export markets.<br />

"We're starting to emphasise<br />

exports a lot," said Arnar. "It's a<br />

very exciting time for us, the next<br />

couple of years. <strong>The</strong> goal is to<br />

be the first Icelandic gin that hits<br />

the whole global scene. We're<br />

competing with fantastic gins<br />

from all around the world. We<br />

feel the uniqueness of Iceland<br />

is something people want to<br />

explore."<br />

Eyland Spirits is keen to grow<br />

its direct-to-consumer and<br />

e-commerce sales, with Arnar<br />

saying online can open up the<br />

market to millions of potential<br />

customers.<br />

Ólafsson Gin is Eyland Spirits<br />

only product so far, but the plan<br />

is to expand into other spirits,<br />

with vodka first on the list early<br />

next year<br />

Hall 3 / Stand N-131<br />

Distillery Krauss showcases its spirits<br />

at <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022 as it<br />

aims to supercharge sales in France<br />

Hall 3 / Stand L-161<br />

<strong>The</strong> renowned Austrian distillery has won countless<br />

awards for its wide range of spirits, which are available<br />

in multiple flavours.<br />

Distillery Krauss has come a very<br />

long way since it was launched in a<br />

garage in Austria, having become a<br />

multiple award-winning company of<br />

global renown.<br />

A full range of Distillery Krauss's<br />

beautifully presented gins, vodkas,<br />

rums, brandies and whiskies are<br />

on show at <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong><br />

<strong>Paris</strong> 2022 as the company looks to<br />

expand sales in France.<br />

<strong>The</strong> company was set up by Werner<br />

Krauss, a master distiller, and his<br />

wife, Carmen, back in 2007 and<br />

remains family owned and run.<br />

"<strong>The</strong>y started with gin , then step<br />

by step they started to produce<br />

the different spirits," said Jean-Luc<br />

Dautriat, an associate director with<br />

the company.<br />

<strong>The</strong> range has grown to include<br />

Anise and Vermouth, and many of<br />

the spirits are available in a wide<br />

range of flavours.<br />

Among those on show this week<br />

is Organic London Dry Gin, Black<br />

Currant Organic Flavoured Vodka,<br />

Mandarin Thyme London Dry Gin,<br />

Lavendar Violet Root London Dry<br />

Gin, Rum and Rye Whisky.<br />

Pure and smooth water from the Kor<br />

Alps is used in the company's spirits,<br />

along with fruits, grains, herbs and<br />

other ingredients sourced from<br />

local farmers in the attractive<br />

mountainous south-eastern<br />

Austrian region of Styria.<br />

<strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022<br />

offers the company the perfect<br />

opportunity to showcase its wares,<br />

as last year it signed an important<br />

distribution deal covering France<br />

with Vintage & Cie.<br />

Until now, France has been one of<br />

the company's smaller markets, but<br />

the aim and hope is that sales in the<br />

country will increase significantly<br />

thanks to the new agreement<br />

12 • THE DAILY • TUESDAY 15 TH FEBRUARY 2022<br />

www.vinexpodaily.com

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