The Daily Wine Paris & Vinexpo Paris - Day 2
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I SPECIAL FEATURE I<br />
Eyland Spirits<br />
brings Iceland's<br />
unique<br />
character to<br />
France<br />
Ólafsson Gin uses Iceland's botanicals to create its<br />
distinctive flavour. But this is just the start, with more<br />
products set to launch as Eyland Spirits expands<br />
sales across the globe.<br />
Just two years after it was<br />
launched, Ólafsson Gin from<br />
Iceland's Eyland Spirits has<br />
already firmly established itself<br />
as a favourite in its home country<br />
and is fast attracting admirers<br />
overseas.<br />
Named after Eggert Ólafsson,<br />
a celebrated 18th-century<br />
Icelandic explorer, the<br />
superpremium gin captures the<br />
distinctive flavours of the Land<br />
of Fire and Ice.<br />
In particular, Arnar Jón<br />
Agnarsson, the co-founder<br />
of Eyland Spirits, said the<br />
botanicals used in the gin are<br />
very strong thanks to Iceland's<br />
short summer. Iceland's water<br />
also plays a big part in shaping<br />
the gin's character.<br />
"Icelandic water is low in<br />
minerals," Arnar told <strong>The</strong> <strong>Daily</strong>.<br />
"It's a completely different kind<br />
of water than in most places<br />
in the world. It blends with the<br />
alcohol and becomes very easy<br />
to drink. It's very smooth. All<br />
Icelandic alcohol should be very<br />
smooth."<br />
While Iceland is the biggest<br />
market, Ólafsson Gin is available<br />
in the United States as well<br />
as Denmark, Germany and<br />
Switzerland. Eyland Spirits is<br />
now keen to increase its range<br />
of export markets.<br />
"We're starting to emphasise<br />
exports a lot," said Arnar. "It's a<br />
very exciting time for us, the next<br />
couple of years. <strong>The</strong> goal is to<br />
be the first Icelandic gin that hits<br />
the whole global scene. We're<br />
competing with fantastic gins<br />
from all around the world. We<br />
feel the uniqueness of Iceland<br />
is something people want to<br />
explore."<br />
Eyland Spirits is keen to grow<br />
its direct-to-consumer and<br />
e-commerce sales, with Arnar<br />
saying online can open up the<br />
market to millions of potential<br />
customers.<br />
Ólafsson Gin is Eyland Spirits<br />
only product so far, but the plan<br />
is to expand into other spirits,<br />
with vodka first on the list early<br />
next year<br />
Hall 3 / Stand N-131<br />
Distillery Krauss showcases its spirits<br />
at <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022 as it<br />
aims to supercharge sales in France<br />
Hall 3 / Stand L-161<br />
<strong>The</strong> renowned Austrian distillery has won countless<br />
awards for its wide range of spirits, which are available<br />
in multiple flavours.<br />
Distillery Krauss has come a very<br />
long way since it was launched in a<br />
garage in Austria, having become a<br />
multiple award-winning company of<br />
global renown.<br />
A full range of Distillery Krauss's<br />
beautifully presented gins, vodkas,<br />
rums, brandies and whiskies are<br />
on show at <strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong><br />
<strong>Paris</strong> 2022 as the company looks to<br />
expand sales in France.<br />
<strong>The</strong> company was set up by Werner<br />
Krauss, a master distiller, and his<br />
wife, Carmen, back in 2007 and<br />
remains family owned and run.<br />
"<strong>The</strong>y started with gin , then step<br />
by step they started to produce<br />
the different spirits," said Jean-Luc<br />
Dautriat, an associate director with<br />
the company.<br />
<strong>The</strong> range has grown to include<br />
Anise and Vermouth, and many of<br />
the spirits are available in a wide<br />
range of flavours.<br />
Among those on show this week<br />
is Organic London Dry Gin, Black<br />
Currant Organic Flavoured Vodka,<br />
Mandarin Thyme London Dry Gin,<br />
Lavendar Violet Root London Dry<br />
Gin, Rum and Rye Whisky.<br />
Pure and smooth water from the Kor<br />
Alps is used in the company's spirits,<br />
along with fruits, grains, herbs and<br />
other ingredients sourced from<br />
local farmers in the attractive<br />
mountainous south-eastern<br />
Austrian region of Styria.<br />
<strong>Wine</strong> <strong>Paris</strong> & <strong>Vinexpo</strong> <strong>Paris</strong> 2022<br />
offers the company the perfect<br />
opportunity to showcase its wares,<br />
as last year it signed an important<br />
distribution deal covering France<br />
with Vintage & Cie.<br />
Until now, France has been one of<br />
the company's smaller markets, but<br />
the aim and hope is that sales in the<br />
country will increase significantly<br />
thanks to the new agreement<br />
12 • THE DAILY • TUESDAY 15 TH FEBRUARY 2022<br />
www.vinexpodaily.com