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Machine Translated by GoogleФигура 11.6: Страницата за изстискване има само една цел — да получипосетителда се абонирате или да поискате информация.Squeeze Pop: Squeeze pop е начин да получитеда сехора се присъединяват към вашия списък чрез бутон във вашия блог илидруги уеб страници. Когато щракнат върху този бутон, нагореизскачаа изскачащ прозорец в стил стискане на страница. Ако посетител ви дадетехния имейл адрес, те се отвеждат на следващата страница. Squeezeпоп бутоните са страхотни, защото можете да ги поставитевтон отместа,местакъдетовие традиционноняма да могат да получат одобрения, подобни статии и блоговепубликации.Фигура 11.7: Squeeze-pop комбинира aбутон с възможност за щракванесФормуляр:изскачащ уеб формуляр. Безплатна доставка в две стъпкиТози тип уеб формуляр се възползва от предимствата на купувачапсихология и съчетава „квалифицирамабонати”и
Machine Translated by Google„квалифицирай секупувачи”стъпки в една последователност. Първата стъпка отговаря на изискваниятаабонати, като поискат контактинформация (включително имейладреси).Втората стъпка квалифицира купувачите, като питаза кредитинформация за картата,обикновеноза покриване на транспортните разходи.Така моята компания структурира повечето от нашите предложения за безплатна доставка.Фигура 11.8: Уеб формуляр в две стъпки позволявавключване на име и имейл адрести същосъбирамстъпка първа и информация за кредитна карта на стъпка втора.Всеки, който попълни стъпка първа от този формуляр, еавтоматично се добавякъм имейл списък и еквалифицираникатоабонат—четенакотой не го правипопълнете стъпкадве. Регистрация за уебинари: Често използваме безплатни уебинари катоначин за генериране на потенциални клиенти. Когахорарегистрирамза
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