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Machine Translated by GoogleТози последен тип трафик просто се показва, а аз го нямамвсякакъв контрол върху това откъде идва или къде еотива. Например, ако някой спомене книгата ми във Facebook, технитепоследователи могат да търсят името ми в Google,и може да попаднат на някоя произволна страница в мояблог. нямаше контрол върху нито една част от тази последователностаз на събитията. Има много видове трафик, които Iне контролирай,•включително:Социалнимедии(Facebook, Twitter,Instagram, Google+,LinkedIn, Pinterest и др.) •Търсенетрафик (търсачкаоптимизацияили SEO)•Госттрафик в блога•YouTube•ГостинтервютаСега, точно като трафика, който азуправлявам, който не контролирамконтрол, единствената ми цел сесъщо за да го завъртите,опитайте да натиснете всичкив трафика, който неправясобствен. За да направя това, азконтрол
Machine Translated by Googleобратно към моя блог. Ако посетите някой от моите блогове, ще го направитезабележете, че горната трета на моя блог не е нищо друго освен aпрославена страница за стискане. Когато хората отидат там, единственото истинско нещо,което могатда се дайте ми техните имейл адреси. След като направят това, тепревърна в трафик, койтои азмога да ги сложа в мояпритежавам, комуникационни фунии.Фиг. 5.3: Iпревръщам публикациите ми в блога в модифицирано стисканестраницида конвертирате колкото се може повече трафикколкото е възможно втрафик Iсобствен.ПРЕМЕСТВАНЕ ВЪВ ВАШАТА КОМУНИКАЦИОННА ФУНИЯНапред: Сега , когато разбирате къде можете да намеритеконгрегации, съставени от мечтани клиенти и виеразберете, че вашата цел е да превърнете тези хора в трафиккойто притежавате, следващият въпрос е какво правите спотенциалните клиенти, след като се присъединят към вашия имейл списък?Раздел 2от тази книга ще ви покаже как ниеобщуват с нашата аудитория. Ще бъде
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