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Machine Translated by GoogleВ един перфектен свят веднага бих могъл да убедя мечтания си клиентда купи най-доброто от менскъпа услуга.Но както обсъдихме в последната глава, това епочти невъзможно, защото не съмпредоставена стойност все още. Освен това моята услуга от най-високо нивобъдаможе да не е най-подходящото за всички хора. невъзможное да се изгради компания, висок клас която просто предлага вашияуслуги. Имате нужда от пълен набор от оферти.опитвайки се да убедя някого да купи най-скъпотопредлагайки две фуния неща: веднага, ние изграждаме нас да правимПочти еТака че вместоче щепомогне1Осигурете стойност на всеки клиент науникалнотониво наобслужванекоито той или тя може да си позволи.2.Правете пари и бъдете печеливши, докато идентифицирате нашата мечтаклиентикойто може да си позволи най-високотооферта.Най-добрият начин да ви покажа как работи тази фуния:аеда нарисува
Machine Translated by GoogleФигура 3.2: Процес нафуния. Влизат катоходовехорачрез продажбитепотенциални клиенти (трафик), а вашата работа епревръщамвъзможно най-много в повторни клиенти чрез продажбада сеги припредната, средната и задната част на вашата фуния.Над фунията има облак, който представлява всичкомоите потенциални клиенти. На върхаот моята фуния „стръвта“, която ще привлече, е моямечтани клиенти. Забележете, че тази стръв е и първатастъпало на ValueLadder. Като започна да пускам рекламис представянето на моята стръв, потенциалните клиенти ще започнат давдигат ръце и оферта. определен процент от тези хора купуват моята фронтендтехенщеСлед това ще премина към следващата стъпка в моята фуния.Ще ви представя следващия продуктТук
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