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азMachine Translated by GoogleФиг. 2.2: Това е зазъболекар.страхотен пример за аValueLadderЕдно от първите неща обяснява на хората когаЗапочвам да работя с тях е концепцията ValueLadder итова е първото нещо, което трябва да изградитепреди да можете да започнете да работите върху която и да е фуния за продажби.вижте как го структурираме, ще видите това вляворъчна ос имаме стойност, ос показваме и на цената дъното(фиг. 2.3).на аАко тиСега в горния десен ъгъл вижте големия $ на тази графика, ти щеклиент. стойност- знак. Това е мястото, където искате да вземете своетоТова е къдетоможете да им предоставите най-многои също така ги таксуват най-много.За зъболекарите това обикновено е козметична хирургия. За моякомпания, тя влиза във вашия бизнес, за да изгради продажбите вифунии, настройте вашите бекенд системи и генерирайте потенциални клиентиза теб. В момента таксуваме хилядидолара плюс 10% отнашите клиентитехнитестода сепечалби (до един милион) предоставят тази услугаза тях. Значи общата цена за моите клиенти е милиондолара за тази услуга.Но това е НАЙ-ДОБРОТО нещо за менмога да ги предоставя и ми дава възможност да им служана най-високо ниво.
азMachine Translated by GoogleФиг. 2.3: Можете да използвате същия моделда проектирамВашиятсобствена ValueLadderза вашия бизнес.Сега в идеалния случай бихме искали да продадем на всеки най-добротонещо, нали? Искате да обслужвате клиентите си на най-високо нивовъзможно. Но тъжната истина е, че трябвашече ако еотидете до вас на улицата и кажете: „Дайте мимилиони долара и аз ще ви помогна да развиете компанията си“,или ще ми се смееш в лицето, или ще избягаш, мислейки сибях луд.Защо ече?Това е, защото току-що се срещнахме и досега випредоставихме някаква стойност.не саНо акодадете108дойдохте на моя уебсайт и видяхте, че имам безплатна книга сдалеч абешеот най-доброто миразделени тестове и всичко, което трябваше да направитепокриваше доставката от $9,95, налимислиш ли, че ще го поръчаш?
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