Dental Asia March/April 2022

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UNDER THE SPOTLIGHT practitioners who are hesitant to adopt digital technology? Dr Yu: In recent years, we have seen an increase in the demand for dental procedures. With digital technology, we are better equipped to provide solutions for dental care, and we can improve our patient experience and enhance our dental workflow. The adoption of technology will also drive the dentistry industry forward. However, the expense and special training that comes with the solutions often result in dentists being reluctant to adopt such new technologies. Digitalisation will be the trend for future dentistry, I would encourage fellow practitioners to upskill their digital knowledge to prepare for the new service model. What other trends do you foresee happening in the dental field in the next five to 10 years, and how can dental professionals prepare themselves better as the world embarks on its recovery road from the pandemic? Dr Yu: The trend of digital transformation in dentistry is evident in the past few years. Digital dental solutions provide better comfort and experience during dental visits. They save time for both the patient and the dentist. These solutions help dental professionals manage their practice more efficiently by streamlining the workflow. As these solutions can potentially increase the profitability of dental practice, the adoption rate is increasing. It will continue to increase in the years to come as more dental professionals realise the value these solutions have for the success of their practice. As more and more patients start to demand better experience and more time-efficient procedures, I believe that these digital solutions will become the norm. DA 26 DENTAL ASIA MARCH / APRIL 2022
DENTAL PROFILE Coltene continues forward momentum towards innovation despite pandemic Despite the COVID-19 pandemic disrupting business operations globally, Coltene directs its strategies towards growth and operations through maintaining communication with its customers and continued product innovation. In the middle of difficulty lies opportunity – what Albert Einstein once said and can still be applied in today’s world that looms under the COVID-19 pandemic. One company that has been focusing on growth while continuing to innovate in its products to better support the dental community during these challenging times is Coltene, which has been proactive in maintaining communication with its partners during the pandemic. Speaking with Dental Asia, Rodolfo Frei, director of Coltene Asia-Pacific, said: “This communication has allowed us to remain close to the developing and changing needs of the market as a result of the pandemic to serve them best. This has been possible, thanks to the fact that we have great coverage with Coltene managers around Asia- Pacific.” Understanding local markets and their different needs is still key to the success of any company. Frei shared that Coltene has been able to maintain dedicated and personalised contact with local partners through its local sales force, but at the same time also connected to its headquarters in Switzerland with a global message. “This period has also allowed us an opportunity to review certain strategies to discontinue non-strategic products and focus on key segments which, in turn, means that our customers get the products and services that they want, and have come to expect from Coltene,” he added. Beyond communication, Coltene has also compiled and continuously updated tools and resources on its website to support the healthcare professionals in managing the impact of COVID-19. In addition, the company offers various webinars on the topic of infection control to provide its customers with in-depth training in this area looking at aspects such as hand hygiene, surface cleaning and disinfection to name but a few. He continued: “Many companies started trying online training for the first time due to contact restrictions. Congresses and fairs took place virtually and Zoom meetings suddenly became part of everyday Rodolfo Frei, Director of Coltene Asia-Pacific DENTAL ASIA MARCH / APRIL 2022 27
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Dental Asia March/April 2022

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