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Dental Asia March/April 2022

For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

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PRODUCT HIGHLIGHTS<br />

SCANLAB<br />

SCANLAB integrates polygon scanner business from Belgium<br />

TecInvest Holding, the parent company of<br />

SCANLAB and Next Scan Technology (NST),<br />

has realigned its organisation in the polygon<br />

scanner segment. NST will be integrated<br />

into the Puchheim-based scan system<br />

experts at the beginning of <strong>2022</strong>. SCANLAB’s<br />

sales team will handle product marketing<br />

and customer service. Operating under the<br />

name SCANLAB BV, the team of developers<br />

in Belgium will now be able to focus on<br />

further evolution of the polygon scanners.<br />

Polygon scan systems are known for their<br />

high scan speeds, and are particularly well<br />

suited to line-by-line, flat laser processing<br />

of diverse materials. By using polygon<br />

scanners, industrial productivity can be<br />

sped up in applications such as microstructuring<br />

of touchscreens and solar cells,<br />

or processing of electronic components.<br />

The polygon scanner segment is a futureoriented<br />

field which, due to its technological<br />

complexity, places high demands on sales<br />

and development. In order to bundle<br />

resources and better meet individual<br />

customer needs in the future, TecInvest<br />

Holding has chosen to consolidate its<br />

capabilities in this segment. The former<br />

NST polygon competence centre will be<br />

integrated into the SCANLAB Group.<br />

Operating under the new name SCANLAB<br />

BV and as part of the SCANLAB development<br />

division, NST’s Belgium-based R&D team will<br />

focus on the further development of polygon<br />

scan systems, while SCANLAB will takes over<br />

marketing, sales and support activities.<br />

“I can see only advantages in the<br />

reorganisation of the polygon scanner<br />

business. We can now process specific<br />

customer inquiries more quickly and<br />

effectively, and our technology experts are<br />

free to concentrate fully on the technical<br />

side of things,” explained Dr Holger Schlüter,<br />

head of business development at SCANLAB<br />

and the new contact for polygon scanners. ■<br />

Colgate<br />

Colgate-Palmolive partners with 3Shape to deliver improved tooth whitening experience<br />

Colgate-Palmolive and 3Shape are partnering<br />

to introduce the Colgate Illuminator, a tailoredto-patient<br />

teeth whitening tool to dental<br />

clinics across the US, with the new 3Shape<br />

Unite platform. The new tools will enable more<br />

accurate consultations and deliver an improved<br />

patient experience.<br />

The Colgate Illuminator is an in-clinic<br />

predictive tool that shows results for<br />

consumers after using Colgate’s teeth<br />

whitening product, Colgate Optic White<br />

Professional. Thus, it illustrates the potential<br />

results for the patient and help them visualise<br />

what they may achieve. The Colgate Optic<br />

White Professional is a whitening treatment<br />

that is designed for “no tooth sensitivity, no<br />

gum irritation, and no mess”, offering whiter<br />

teeth in “just five days” when used as directed,<br />

according to 3Shape.<br />

Dentists can access the new Colgate<br />

Illuminator software via the new 3Shape Unite<br />

digital dentistry platform. From there, dentists<br />

can provide each patient with a scan that<br />

conveys a simulation of the predicted outcome<br />

from the whitening treatment.<br />

3Shape’s new software, available to dentists as<br />

an in-clinic app, employs an evidence-based<br />

algorithm to display an interactive before and<br />

after patient photo. According to 3Shape, the<br />

process takes “just seconds” and, based on a<br />

patient’s age and teeth shade, the software<br />

provides a predictive preview of how the teeth<br />

will look following the treatment process.<br />

This collaboration aims to help remove the<br />

guesswork and alleviate the apprehension<br />

patients often feel when they visit a dentist to<br />

discuss tooth whitening treatments.<br />

Maria Ryan, chief clinical offer for Colgate-<br />

Palmolive said: “We’re proud that the<br />

Colgate Illuminator improves the whitening<br />

experience for both dentists and patients.<br />

With this predictive, innovative tool, dentists<br />

can personalise the whitening experience by<br />

showing patients how their teeth could whiten<br />

when using Optic White Professional highimpact<br />

tooth whitening products based on<br />

results achieved in clinical studies.”<br />

Jakob Just-Bomholt, CEO of 3Shape, concluded:<br />

“Colgate’s incredible whitening solution is now<br />

paired with 3Shape’s market-leading software<br />

and integrated into the ground-breaking<br />

3Shape Unite platform. We’ve created a smile<br />

whitening simulation tool that has the potential<br />

to really help ease patients’ aesthetic concerns:<br />

it’s fast and powerful. Colgate customers<br />

can now have quick and simple dentist<br />

consultations that model realistic predicted<br />

whitening transformations as part of a tailormade<br />

experience. We couldn’t be prouder to<br />

partner with Colgate to deliver this innovative<br />

new solution.” ■<br />

72 DENTAL ASIA MARCH / APRIL <strong>2022</strong>

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