420 fabulous in Palm Springs

On the cover!
Donation From Local Chef Funds Popular
Farmers’ Market Nutrition Matching
restaurateur and philanthropist, Chef
Chad Gardner, will help CalFresh dollars
go farther at the Certified Farmers’
Markets of the Coachella Valley
(CFMCV) right when it’s needed most.
Operated by the 501(c)(3) nonprofit
organization The Palm Springs Cultural
Center, the Certified Farmers’ Markets
of the Coachella Valley are the only
mission-driven farmers markets in the
local area, with locations in Palm
Springs, Palm Desert, and La Quinta.
Not only can customers use their EBT
card at these farmers markets, the
CFMCV locations also participate in
Market Match, California’s largest
nutrition incentive program. Market
Match provides a dollar for dollar
match of shoppers’ nutrition benefits at
participating farmers’ markets, allowing
them to purchase even more healthy
fruits and vegetables. So if a customer
spends $15 of their CalFresh benefits at
the farmers market, they are given an
extra $15 to spend on fresh fruits and
vegetables.
Program Through End of Year
A generous donation from local
Since the beginning of the pandemic,
CalFresh
enrollment has grown
exponentially while
the popularity of farmers
markets continues to climb.
As a result, outlets offering Market
Match across the state have seen a
significant increase in participation.
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