Smart Industry No.1 2022

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<strong>Smart</strong> People Behind the scenes Omni:us Taking a Flyer on Insurance AI "I like to take risks. That's how I was brought up", says Sofie Quidenus- Wahlforss, founder and CEO of Omni:us, based in Berlin. The serial entrepreneur founded her first company in Vienna while still attending high school. Now, with Omni:us, her fourth company, she is using artificial intelligence to disrupt the insurance industry. Following the company’s launch Quidenus-Wahlforss made the Forbes list of Europe's Top 50 Women in Tech. "When I was a little kid, I used to climb to the top of the tallest trees," she recalls, adding that it was always important to her parents that she gained as much experience as possible. "When I fell from the tree, that was also an experience and it showed that I was brave." Omni:us uses artificial intelligence to digitally capture documents, including handwritten ones, to automatically evaluate them and understand what they are about. As a kid, I used to climb to the top of the tallest trees. Sofie Quidenus-Wahlforss Founder and CEO of Omni:us, based in Berlin Omni:us Classifies Documents into predefined categories based on visual and textual information and retrieves data using end2end information extraction techniques. The system learns as it goes and its analytical skills get increasingly better. Omni:us is focusing on the insurance industry. "That's where we see the greatest potential because everyone deals with insurances," Quidenus-Wahlforss maintains. The startup earns money by selling licenses for its software. As an entrepreneur, she has learned to deal with setbacks. "I can only do this if I believe in it," she says. Quidenus-Wahlforss is firmly convinced that artificial intelligence is source ©: omni:us / Qidenus Group GmbH capable of taking the paperwork away from an insurance company's clerks so that they have more time for their customers’ needs. "It's not about replacing the employee but enabling them to focus on what they can do; namely, empathic behaviour," she explains. "No one wants a machine to end up making decisions." International investors have apparently been won over by this idea, investing a total of around €20 million in Omni:us. Many large insurance companies are already working with Omni:us, currently one of the largest German insurers Wüstenrot is running a proof-ofconcept test project. Omni:us is part of the Qidenus Group, which may look like a misspelling. In fact, Quidenus-Wahlforss had the “u” removed deliberately – something her parents and her grandmother, in particular, remain irritated about. "I kind of thought it was cooler without the ‘u’," Sofie explains. "Qi is the Chinese word for energy and if you flip the letters around it's IQ. Both just fit well." source ©: omni:us / Qidenus Group GmbH 10
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Smart Industry No.1 2022

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